10 Twitter Tips For Non Profits

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Presentation given at FDMA Non-Profit Marketing Summit on Thursday, March 19 by Mande White of http://www.freesocialmediahelp.com

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<ul><li> Advanced Twitter Tips- Non-Profits Edition Mande White www.FreeSocialMediaHelp.com </li> <li> Suddenly, it seems as though all the worlds a-Twitter </li> <li> <ul><li>Relative of Instant Message (IM) </li></ul><ul><li>Cousin of blog. </li></ul><ul><li>Moment to moment updates of what they're doing or thinking in 140 characters or less. </li></ul>What are you doing? </li> <li> Stats <ul><li> 8,000,000 visitors to the website in February </li></ul><ul><li> 70% are new users </li></ul><ul><li> 10,000 new accounts created each day </li></ul><ul><li> Net result is 600% growth in 2008 </li></ul>Statistics are courtesy of HubSpot </li> <li> Basics You Should Not Be Forgetting <ul><li>Get Started </li></ul><ul><li><ul><li>Follow Your Donors and Members </li></ul></li></ul><ul><li><ul><li>Retweet (put (RT) in front of the tweet </li></ul></li></ul><ul><li><ul><li><ul><li>People love it, builds affection and loyalty </li></ul></li></ul></li></ul><ul><li><ul><li>Tweet at least 2-3x per week (build to 2-5 per day) </li></ul></li></ul><ul><li>Be Real </li></ul><ul><li>Practice manners </li></ul><ul><li><ul><li>Follow those who follow you </li></ul></li></ul><ul><li><ul><li>Thank People </li></ul></li></ul><ul><li>Provide ValueDont just create noise </li></ul><ul><li><ul><li>New information </li></ul></li></ul><ul><li><ul><li>Blog posts (Twitterfeed) </li></ul></li></ul><ul><li><ul><li>Call out Press Releases </li></ul></li></ul></li> <li> Advanced Twitter Tips </li> <li> 1. Use Speed to Your Advantage <ul><li>Capitalize on News/Holidays/Community Events </li></ul><ul><li>Mobilization </li></ul><ul><li><ul><li>Internal/external </li></ul></li></ul><ul><li><ul><li>Notify activists about latest developments </li></ul></li></ul><ul><li><ul><li><ul><li>News is spread via mobile phone </li></ul></li></ul></li></ul><ul><li>Internal Communications </li></ul><ul><li><ul><li>Have ongoing conversation with members in a decentralized way. </li></ul></li></ul><ul><li><ul><li>Use it to bring expertise from members or sympathizers </li></ul></li></ul><ul><li><ul><li>Use to test out ideas, ask questions or brainstorm about next steps with constituency. </li></ul></li></ul><ul><li>Extra Organizational Activism </li></ul><ul><li><ul><li>Use it to partner with other organizations to spread news </li></ul></li></ul></li> <li> 2. Magic # </li> <li> 5 a day? What do I Tweet About? <ul><li>Several tweets a day from you can: </li></ul><ul><li>Update those following you on projects status </li></ul><ul><li>Tweet your fundraising and program events for those that cannot be there (play by play) </li></ul><ul><li>Let others know of fundraising needs </li></ul><ul><li>Keep grant makers updated with progress </li></ul><ul><li>Quickly find volunteers </li></ul><ul><li>Find others who would like to involved with your nonprofit </li></ul></li> <li> <ul><li> I went in thinking Twitter was a free way to push our message out. Big mistake. We learned to listen. We started winning once we let people decide on their own about our services. </li></ul><ul><li>Amy Worley, </li></ul><ul><li>Manager [H&amp;R] Blocks Twitter program, </li></ul></li> <li> 3. Fundraising <ul><li>You get to meet people allover the world that might be interested in your cause </li></ul><ul><li>You get to hear what people are really thinking about a wide variety of issues. </li></ul><ul><li>You can follow other fundraisers and get great real-time advice </li></ul><ul><li>You can even promote traffic to your website or those of your friends. </li></ul><ul><li>If you can figure out how to communicate in 140 characters or lessthink how your fundraising writing will improve! </li></ul></li> <li> Tweetsgiving </li> <li> 4. Google Alerts <ul><li>Setup Google Alerts for your twitter name </li></ul><ul><li><ul><li>Ex @mandewhite </li></ul></li></ul></li> <li> 5. Hashtags <ul><li>Way to create or follow a stream on Twitter </li></ul><ul><li>Ex: #fundraising </li></ul><ul><li>Create Your Own </li></ul><ul><li><ul><li>Needs to be unique </li></ul></li></ul><ul><li>Follow hashtags </li></ul><ul><li><ul><li>Create a search on tweetdeck </li></ul></li></ul><ul><li><ul><li>http://search.twitter.com </li></ul></li></ul><ul><li><ul><li>http://twemes.com </li></ul></li></ul><ul><li><ul><li>http://hashtags.org </li></ul></li></ul></li> <li> #fundraising </li> <li> 6. Twitter Clients <ul><li>TweetDeck </li></ul><ul><li>Twirl </li></ul><ul><li>Twitpic </li></ul><ul><li>PingFM </li></ul></li> <li> 7. Tweet from Mobile Phone <ul><li>Twitter Mobile </li></ul><ul><li>PocketTweets </li></ul><ul><li>iTweet </li></ul><ul><li>Hahlo 2.0 </li></ul><ul><li>Twitterberry </li></ul></li> <li> 8. Integrate <ul><li>Feed your blog posts into Facebook and Twitter </li></ul></li> <li> Direct Message </li> <li> Parting Thoughts </li> <li> Web 2.0 Donors are Different <ul><li>Vast majority are in 20s &amp; 30s and very comfortable with Web 2.0 giving (widgets &amp; apps) and quite often do not go back to Web 1.0 giving (your website) </li></ul><ul><li>Interested in saving trees. Dont send them print materials. </li></ul><ul><li>75% give email and appreciate email newsletter </li></ul><ul><li>They give in smaller amounts, more often and to many non-profits they find on Facebook, MySpace, Twitter </li></ul><ul><li>They want Public Thanks </li></ul><ul><li><ul><li>Thank You Wall comments and compliments. </li></ul></li></ul></li> <li> Time + Energy = Results <ul><li>Give it 15 minutes a day. </li></ul><ul><li><ul><li>5 morning </li></ul></li></ul><ul><li><ul><li>5 lunch </li></ul></li></ul><ul><li><ul><li>5 evening </li></ul></li></ul><ul><li>Gradually increase time as you get more comfortable </li></ul><ul><li>Follow thought leaders-try replicate what they do </li></ul></li> <li> About Mande <ul><li>Follow me on Twitter @MandeWhite </li></ul><ul><li>www.FreeSocialMediaHelp.com </li></ul><ul><li>www.FreeSocialMediaHelp.com/blog/Presentations </li></ul></li> </ul>