43

10 Truths About A/B and Multivariate Testing

Embed Size (px)

DESCRIPTION

In this SlideShare, you'll learn: - Why A/B and MVT are risky, and how to manage this risk. - Which key variables make testing and personalization obsolete. - Why it's important to go beyond testing.

Citation preview

Page 1: 10 Truths About A/B and Multivariate Testing
Page 2: 10 Truths About A/B and Multivariate Testing
Page 3: 10 Truths About A/B and Multivariate Testing
Page 4: 10 Truths About A/B and Multivariate Testing
Page 5: 10 Truths About A/B and Multivariate Testing
Page 6: 10 Truths About A/B and Multivariate Testing
Page 7: 10 Truths About A/B and Multivariate Testing
Page 8: 10 Truths About A/B and Multivariate Testing
Page 9: 10 Truths About A/B and Multivariate Testing
Page 10: 10 Truths About A/B and Multivariate Testing
Page 11: 10 Truths About A/B and Multivariate Testing
Page 12: 10 Truths About A/B and Multivariate Testing
Page 13: 10 Truths About A/B and Multivariate Testing
Page 14: 10 Truths About A/B and Multivariate Testing
Page 15: 10 Truths About A/B and Multivariate Testing
Page 16: 10 Truths About A/B and Multivariate Testing
Page 17: 10 Truths About A/B and Multivariate Testing
Page 18: 10 Truths About A/B and Multivariate Testing
Page 19: 10 Truths About A/B and Multivariate Testing
Page 20: 10 Truths About A/B and Multivariate Testing
Page 21: 10 Truths About A/B and Multivariate Testing
Page 22: 10 Truths About A/B and Multivariate Testing
Page 23: 10 Truths About A/B and Multivariate Testing
Page 24: 10 Truths About A/B and Multivariate Testing
Page 25: 10 Truths About A/B and Multivariate Testing
Page 26: 10 Truths About A/B and Multivariate Testing
Page 27: 10 Truths About A/B and Multivariate Testing
Page 28: 10 Truths About A/B and Multivariate Testing
Page 29: 10 Truths About A/B and Multivariate Testing
Page 30: 10 Truths About A/B and Multivariate Testing
Page 31: 10 Truths About A/B and Multivariate Testing
Page 32: 10 Truths About A/B and Multivariate Testing
Page 33: 10 Truths About A/B and Multivariate Testing
Page 34: 10 Truths About A/B and Multivariate Testing
Page 35: 10 Truths About A/B and Multivariate Testing
Page 36: 10 Truths About A/B and Multivariate Testing
Page 37: 10 Truths About A/B and Multivariate Testing
Page 38: 10 Truths About A/B and Multivariate Testing
Page 39: 10 Truths About A/B and Multivariate Testing
Page 40: 10 Truths About A/B and Multivariate Testing
Page 41: 10 Truths About A/B and Multivariate Testing
Page 42: 10 Truths About A/B and Multivariate Testing
Page 43: 10 Truths About A/B and Multivariate Testing