10 Mistakes Businesses Make On Facebook

No 1 # Vanity URL

• Claiming your vanity Url• http://www.facebook.com/pages/

pagename /155315817830087• Business stationary

No 2 # Purpose Of Page

No 2 # Purpose Of Page

• Why do business set up a Facebook page?• Increase Brand Recognition• Increase Sales Leads• Increase Traffic to website• Customer Service

No 3 # Image

• Example 1http://www.facebook.com/tmobileuk

• Example 2 http://www.facebook.com/sonyericsson

No 4 # Call To Action

• What do you want visitors to do• Tell them as soon as they land on your page

• T- Mobilehttp://www.facebook.com/tmobileuk

Versus

• Sony Ericcsonhttp://www.facebook.com/sonyericsson

No 5 #Content is King

• Self promotion• Mix up the content• Keep it fun• Let your page be a resource

No 6 # Posting Frequency

• Posting to often• Not posting at all• Using twitter to update your page

No 7 # Acknowledgement

• Don’t ignore negative comments• Acknowledge positive & Negative

No 8 # Know your target market

• Must know your audience • Really utilise Facebook by targeting your

market

No 9 # Advertising Image

• Boring Images don’t work!• Powerful Image • Create Curiosity • Use emotions

No 10 #Testing

• Lots of testing is the key

• Test with at least 5-10 images per campaign

Thank You

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