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The top documents tagged [vignaesh muthukumaar]
Marketing
Ch16 developing effective marketing communications
66 views
Presentations & Public Speaking
Presentation zen
74 views
Marketing
Ch16 what is the communication mix
78 views
Marketing
Ch16 how does marketing communication work
35 views
Marketing
Ch16 what is an integrated marketing communications program
60 views
Marketing
Ch17 what steps are required in developing an advertisement program
20 views
Marketing
Ch17 how should sales promotion decisions be made
51 views
Marketing
Ch17 what are the guidelines for effective brand-building events and experiences
38 views
Marketing
Ch17 how can companies exploit the potential of public relations and publicity
194 views