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The top documents tagged [service perishability]
Marketing
Product strategy
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Entrepreneurship Chapter 9 Ethan Chazin
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Service Characteristics of Travel and Tourism Marketing Objective: discussing four distinguishing characteristics of services and several things management
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Ms6 Marketing for Managers
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MT 219 Marketing Unit Five New Product Development And Services Note: This seminar will be recorded by the instructor
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Chapter 10 Services and Other Tangibles: Marketing the Product That Isn’t There
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