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CHAPTER THIRTEEN Situational Influences McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved
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Consumer Behavior Give people a taste of Old Crow, and tell them it’s Old Crow. Then give them another taste of Old Crow and tell them it’s Jack Daniel’s…
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Marketing Concept A firm will tend to perform well when it: –understands the needs and wants of targeted customers and prospective customers; –delivers
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