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The top documents tagged [reference groups groups]
Education
Social groups
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Copyright © 2010 by Nelson Education Ltd. Chapter 4 Consumer Behaviour with Duane Weaver
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Global Edition Chapter Five Consumer Markets and Consumer Buyer Behavior Copyright ©2014 by Pearson Education
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Chapter 5- slide 1 A MKT 202 Presentation by Ehfaz I t ’s good and good for you Chapter Five Consumer Markets and Consumer Buyer Behavior
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Social Groups. A set of people who identify with one another and interact in structured ways based on shared values/norms. Generally informal- are not
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