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The top documents tagged [proprietary brand assets]
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Brand Concept Final
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Keys to Successful Branding Prof. David Dunne, Rotman School of Management, University of Toronto, October 2009
219 views
Business
Brand equity
183 views
Marketing
Interrelationship between Brand Equity Dimensions: A SEM Approach to Leather Shoe Brands
55 views
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New Microsoft Office PowerPoint Presentation
213 views
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1 A Perspective on Brands Brands are a bundle of relationships. A brand relationship brings customers and branding together. A good brand relationship
226 views
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Branding
5 views