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The top documents tagged [marketing interpretation]
Documents
S-D Logic From Goods to Service(s): A Trail of Two Logics Presentation for the Service Science Seminar, University of California, Merced October 9, 2007
220 views
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S-D Logic Overview of the Service-Dominant Logic of Marketing Academic Presentation for the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen
225 views
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S-D Logic The Service-Dominant Logic Mindset: Overview and Directions Research Presentation for the University of Melbourne December 8, 2006 Stephen L
220 views
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S-D Logic Service-Dominant Logic: What It Is and What It Is Not Presentation to the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen L
225 views
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S-D Logic From Goods to Service(s): A Trail of Two Logics Presentation for the Postgraduate Service Science Symposium University of Auckland July 24, 2007
215 views
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S-D Logic Relationship: Toward Service-Dominant Logic Transcendence and Unification Presentation to Relationship Marketing Summit December 13, 2007 Robert
215 views
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Foundations of Service-Dominant Logic
89 views