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Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements
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Promotion and Promotional Mix. Promotion Is persuasive communication Companies rely on promotion to inform people about their products and services. Companies
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Chapter 17 Promotional Concepts & Strategies Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Objectives Explain the role of
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Promotional Concepts & Strategies
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