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The top documents tagged [goodyear purchases steel]
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1 2002 Edition Vitale and Giglierano Chapter 2 Classifying Customers, Organizations, and Markets Prepared by John T. Drea, Western Illinois University
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1. Commercial Enterprises Government Units Non-Profit Organizations 2 › Manufacturers › Construction › Service firms › Transportation › Professional ›
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Understand the different kinds of business customers and the differences in marketing issues associated with each Understand the different categories
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