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The top documents tagged [effect of sales promotion]
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Ailawadi, K. L., & Neslin, S. a. (1998). the Effect of Promotion on Consumption- Buying More and Consuming It Faster. Journal of Marketing Research, 390-398
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Mba Thesis Pijush Roy.................................Importance of personal Selling Importance of personal Selling Personal selling is an important element of promotion mix and an
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