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The top documents tagged [consumers rational]
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20912803 02-consumer-behaviour-models 2
4.847 views
Business
What is Brand Therapy? Relationships that Engage and Delight
112 views
Education
Mapping the consumer mind discovering the true drivers of behaviour through neuroscience
2.016 views
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Chapter 9 Consumer Decision Making. Snapshot from the Marketplace zOne culprit in our economy’s recent downturn was the subprime mortgage crisis. zView
226 views
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UNDERSTANDING PARTICIPANTS AS CONSUMERS. Why Do We Participate? Personal Improvement –Better health, sense of accomplishment, develop positive values,
220 views
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The New Politics of Consumption. Where are we now? In contemporary American culture, consuming is as authentic as it gets. Advertisements, getting a bargain,
216 views