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1-1. 1-2 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 18 Consumer and Trade Sales Promotion
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Promotions SBM 338 Lanny Wilke. Sales Promotion… A direct inducement that offers extra incentives anywhere along the marketing route to enhance or accelerate
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2007 Thomson South-Western Planning for and Analyzing Advertising Media Chapter Thirteen
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2007 Thomson South-Western
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