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The top documents tagged [brand tribes]
Education
Commodity fetishism lecture
1.585 views
Education
Commodity fetishism lecture
1.049 views
Documents
Slide 13.1 Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1 st Edition © Pearson Education Limited 2009 Managing and Developing the Brand
215 views
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Digital brand management strategies Part 1. Questions 1.What are the contemporary global consumption issues about brand communities and brand tribes?
214 views