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The top documents tagged [brand decision process]
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Advertising Rowan Consumer and Marketing
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Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 15 Public Relations: The Credibility Builder Key Points: What is public relations,
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Chapter Five The Consumer Audience. Prentice Hall, © 2009 5-2 Consumer behavior can be best described as: a) How individuals or groups select, purchase,
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