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The top documents tagged [basic research example]
Marketing
business research slideCh01 introduction
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1 Lect 2 Types of research: Basic vs. Applied Basic Research Identify functional relationships or regularities May not have immediate relevance Critical
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Business Research Methods William G. Zikmund Chapter 1: The Role of Business Research
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Dr. Michael R. Hyman, NMSU Types of Marketing Research
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BUS 321 Science Methodology Lectured by Prof. Dr. Lütfihak Alpkan Gebze Institute of Technology Main Textbook: William G. Zikmund’s Business Research Methods
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Types of research: Basic vs. Applied
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