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Copyright, 1996 © Dale Carnegie & Associates, Inc. ADVERTISING “1. To call the public’s attention to things for sale, help wanted, etc., as by printed
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Apple Inc. The Journey from a Garage to Infinity A presentation by Antarik Anwesan, Divya Nangia, Sakshi Shroff, Sunakshi Soni and Tanvi Dube Madhu Bala
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Brand ad. Types of Advertising 1-2 Brand Advertising –Focused on brand identity, benefits and image Retail or Local Advertising –Focused on selling merchandise
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