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Vendee Globe 2016
Citation preview
TMYR V 3.1
A Global Marketing and Branding Opportunity
2
Table of Contents Page
The Opportunity 3
What is an IMOCA Open 60 Campaign 4
Hugo Boss Media 5
Event Information 6
About Ty Madden 13
Conclusion 14
3
Ty Madden Yacht Racing is offering a global marketing opportunity that will attract millions of viewers. It will maximize your return on investment through brand recognition, global media coverage, relationship marketing, internal and external corporate communications by competing for the IMOCA Open 60 Class Championship starting in 2013.
The Kingfisher IMOCA Open 60 campaign is an example of global branding combined with an excellent return on investment. The campaign generated 83 million US dollars in Equivalent Advertising Value with an investment of 5 to 6 million US dollars.
The Opportunity
Christophe Château, Bonduelle Marketing Director
“ We consider that the mediatical consequences sum up to the equivalent of an advertisment campaign of 50 millions euros. It’s huge. Even though we didn’t win the Vendee Globe Race, we still won thanks to Le Cam’s loquaciousness, his metaphores and the emotion he aroused”.
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What is an IMOCA Open 60 Campaign
The IMOCA Open 60 campaign is the ultimate physical, psychological and emotional challenge for any individual sailing solo around the world. It provides our partners excitement from start to finish with global media coverage, unique opportunities for relationship marketing at each race village and business–to-business opportunities with new and existing client.
Benefits
• World-wide media coverage• 300% to 500% return on investment • Over 1 million visitors at race villages• Over 25 million internet visitors to race websites• 100 to 500 journalist covering the start and finishes each race
Demographics
• The spread between males and females interested in sailing is 60/40• A good cross section of ages having an interest in sailing range from under 35 to
over 45• Sailing reaches a higher than average proportion of the highest AB SE group across
all countries• Sailing is appealing to people of all income levels reflecting the wide age ranges of
followers• Sailing fans are far more likely to buy products from sponsor companies than
general public
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$3,933,792.00
$15,605,479.00
$17,002,951.00
Hugo Boss Campaign
Television Press Radio
Hugo Boss IMOCA Open 60
Total Equivalent Advertising Value $36,542,222 worldwide for one year
with a 4 to 5 million US dollars investment.
"Alex embodies the charisma, lateral thinking and individualistic style in which
Hugo Boss prides itself and has already proved himself to be exceptionally
media friendly"
Source: Hugo Boss Report
Hugo Boss Media
6
Event Information
2014
April- Corporate sailing in the MediterraneanMay - Europa RaceAugust - Cowes WeekOctober -Route du RhumDecember - Barcelona World Race
2015
May- Corporate sailingAugust - Rolex Fastnet RaceOctober- Transat Jacques VabreDecember - Transat B to B
2016
May - Europa Race August - Cowes WeekDecember - Vendee Globe
The following schedule will be adjusted to fit the IMOCA Open 60 schedule if there are any change in events.
Starting in 2014 events could include the Transat Jacques Vabre
Race, Rolex Fastnet Race, Cowes Week, Europa Race, Route du Rhum, Barcelona World Race, Transat B to B Race and the Vendee Globe Race around the world in the fall of 2016. when not racing there will be great opportunity for corporate sailing in the UK, USA and the Mediterranean.
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Transat Jacques Vabre Race
Starting: October 2013
Course: Le Havre - Puerto LimonDistance: 4,500 milesMode: Double - handedHow Often: Ever two years
Media Overview 2011 RacePress: 4700+ press articles TV: 8+ hours of international coverageRadio: 18 +hoursInternet: Number of viewed pages: 4.9 million
Journalist: 270 accredited pressRace Village: 300,000 people at the race village
Transat Jacques Vabre Media Report 2011 report will be available in the spring of 2012
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EUROPA RACE
Next event: May 2014
Course: Istanbul, Barcelona, Brest, Hamburg and CowesDistance: 3,800 milesMode: CrewHow often: Every 2 years
Media Overview 2008 Race
Press: 751 press articles TV: 379 TV clips on 121 channels 40+ hours of coverageRadio: 53 reports on 26 stationsWebsite: 40,535,202 visited the website
Internet: 525 articles on 171 websitesJournalist: 70 national and international accredited press
Source: Europa Race Media Report 2009
For more information about the Europa Race please contact Ty Madden Yacht Racing for the full media report.
9
Route du Rhum
Next event: October 2014
Course: St. Malo - Pointe-à-PitreDistance: 3,500 milesMode: Single-handedHow often: Every 4 years
Media Overview 2010 Race
Press: 4719 press articles TV: 57 hours Radio: 40 hoursWebsite: 25 million pages viewedInternet: 5675 articles online
Journalist: 1000 accredited pressRace Village: 2 million visitors at the race village
Source: Route du Rhum Media Report 2010
For more information about the Route du Rhum please contact Ty Madden Yacht Racing for the full media report.
10
Barcelona World Race
Next event: December 31, 2014
Course: Around the worldDistance: Mode: Double - handed How often: Every 4 years
Media Overview 2010 Race
Press: 4100 press articles TV: 72 hours in 200 countriesYoutube: 360,000 videos were watched
Website: 37 million pages viewedFacebook: 17 million "likes"
Journalist: 500+ accredited press
Source: Barcelona World Race Media Report 2010
For more information about the Barcelona World Race please contact Ty Madden Yacht Racing for the full media report.
11
Transat B to B Race
Starting: December 2015Course: Saint Barts - BrittanyDistance: 3,300 milesMode: Single-handedHow Often: Ever four years
Media Overview 2011 Race
The 2011 media report will be available in the spring 2012
Information:
The Transat B to B is used a qualifier and training for the 2016 Vendée Globe, the “B to B” start a few weeks after the Transat Jacques Vabre Race. The race start on the island of Saint Barts and is a transatlantic sprint back Brittany.
12
Vendée Globe Race
Starting: November, 2016Course: Around the world non-stop
Distance: 25,000 milesMode: Solo non-stop around the worldHow Often: Ever four years
Media Overview 2008 - 2009 Race
Press: 18,604 press articles TV: 466 hours of international coverageRadio: 301 hoursInternet: Number of viewed pages: 213 millionJournalist: 1,600 accredited press
Race Village: 1,700,000 people at the race village
Source: Vendee Globe Media Report 2008-2009
For more information about the Vendee Globe race please contact
Ty Madden Yacht Racing for the full media report.
13
Ty Madden
Ty Madden has raced in the United Kingdom, Australia, Europe, Asia, New Zealand and the United States with over 65,000 miles in ocean racing experience. In 2003 he sailed with the Admiral Cup Team on “Bear of Britain” for owners Kit Hobday and Tim Louis. Ty also sailed on the Chernikeef boats for Peter Harrison, owner of the American Cup Team GBR. Ty is currently sailing in the United States doing solo and double-hand yacht racing. Ty brings to yacht racing not only racing experience but a wealth of professional training; his formal qualifications and certifications include: RYA/MCA Yacht master Offshore Commercially Endorsed, Coastal Skipper RYA/MCA, Coastal Skipper & Yacht master Theory, GMDSS Long Range Radio Certificate & Satellite Endorsement, and RYA/DOT Sea Survival.
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The IMOCA Open 60 Class is the fastest growing sport and the best
choice for your marketing program. It is unique in providing high visibility and longevity across a global spectrum for branding opportunities, media coverage, corporate events, business-to-business programs, and corporate hospitality. This is a not-to-be-missed opportunity to differentiate your corporation form others.
Exclusive Partnership - 4.5 million per year.
Primary Partnership - 3.5 million per year.
Associate Partner - With approval of the primary partner the cost starts at $ 0.25 million per year.
Official Supplier - For more information contact us
The data presented does not include the added value of corporate
entertainment as it is impossible to put a dollar value on these events. In past campaigns, where in-depth media assessments have been conducted, the return on investment averaged 300 to 500 percent per campaign.
Conclusion
For More Information Contact:
Ty Madden
Ty Madden Yacht RacingPhone: 757-927-6339
Email: [email protected]: www.tymaddenyachtracing.com