English Premier

League Teams on

Social MediaMARCH, 2014

#1 Manchester United is the

most social EPL club in March.

17With an SSI of 17, Crystal Palace is the

least social club on Social Media

91With the Facebook engagement

score of 91, Manchester United

bagged the first rank

90With the Twitter engagement score

of 90, Arsenal bagged the first rank

among the 20 teams

30Difference between Hull City’s

Facebook and Twitter score meaning

the club is more followed on FB

#1Arsenal are the most followed club

on Twitter followed by Chelsea,

Liverpool and ManUtd

WHAT WE HAVE FOUND

SSI (SIMPLIFY360 SOCIAL

INDEX) IS A FUNCTION OF

BUZZ SCORE, FACEBOOK

ENGAGEMENT SCORE AND

TWITTER ENGAGEMENT SCORE

Rank Club nameSSI Score

(Mar 2014)

1 Manchester United 95

2 Liverpool 87

3 Arsenal 86

4 Chelsea 84

5 Manchester City 74

6 Tottenham Hotspur 70

7 Newcastle United 61

8 Aston Villa 58

9 Everton 57

10 Sunderland 51

TOP 10 MOST SOCIAL EPL CLUBS

PARAMETER WISE BREAKUP OF SCORES

SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK ENGAGEMENT SCORE AND TWITTER ENGAGEMENT SCORE

Rank Company Name Buzz ScoreFacebook

Engagement Score

Twitter

Engagement

Score

Total Score

1 Manchester United 100 91 87 95

2 Liverpool 91 80 86 87

3 Arsenal 87 81 90 86

4 Chelsea 83 87 85 84

5 Manchester City 74 74 74 74

6 Tottenham Hotspur 70 70 70 70

7 Newcastle United 65 54 60 61

8 Aston Villa 57 63 56 58

9 Everton 52 60 63 57

10 Sunderland 61 35 46 51

Key Findings

Simplify360 has come up with March rankings of EPL Clubs, rating them as per their social score. Here's a snapshot of the findings -

1. The clubs are using social media to share updates of individual players and the club news in general. They also post updates of latest offers and ticket availability of match days.

2. Manchester United is the most mentioned club on Twitter

3. Manchester United also have a high fan following despite sending very less number of tweets since the beginning of account

4. Crystal Palace is the least social football club while Arsenal is the most social on Twitter

5. The big five clubs viz. Manchester United, Chelsea, Arsenal, Manchester City and Liverpool have more than 90% of total fan following of the 20 football clubs on Facebook

6. With around 9% of people talking about it, Liverpool has the most engaged fan base on Facebook amongst the 20 clubs

Image Source: http://www.wwvalue.com/cont/2012/05/2012052702footbal-01.jpg

MANCHESTER UNITED IS THE MOST MENTIONED EPL CLUB ON TWITTER

Twitter mentions of the EPL Clubs, March, 2014

997,866

697,216 687,675 679,817

267,816

123,07863,805 54,083 40,324 34,685

ManchesterUnited

Liverpool Arsenal Chelsea ManchesterCity

TottenhamHotspur

Everton Aston Villa West Ham NewcastleUtd

Mentions

CHELSEA AND ARSENAL SEND OUT MORE TWEETS WHILE MANCHESTER

UNITED HAVE A CONSIDERABLE FOLLOWING DESPITE LOW TWEETS

Num

ber

of

Twee

ts

Number of Followers

0

10000

20000

30000

40000

50000

60000

- 1,000,000 2,000,000 3,000,000 4,000,000

Manchester United

Arsenal

Chelsea

Liverpool

Manchester City

Tottenham

Newcastle United

Everton

Sunderland

Aston Villa

The bubble size represents the ratio

of followers to number of tweets.

Higher the bubble size, more

effective is their fan engagement

strategy

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Arsenal

Aston Villa

Chelsea

Everton

Liverpool

Manchester City

Manchester Utd

Newcastle Utd

Sunderland

Tottenham Hotspur

Total FB Likes People Talking About

LIVERPOOL HAS THE MOST ENGAGED FANBASE ON FACEBOOK

MANCHESTER UNITED HAS 44M FANS OF FACEBOOK WHILE THE

OTHER 15 CLUBS COMBINED HAVE 12M

Arsenal17%

Chelsea20%

Liverpool13%

Manchester City8%

Manchester United33%

All Others9%

REPORT PREPARED BY:

AMBUJ GUPTA

Ambuj has joined Simplify360 as a summer intern. He is

currently pursuing his MBA in International Business from

the prestigious Indian Institute of Foreign Trade. A

sports fanatic, he enjoys photography, watching quality

TV shows and reading in his spare time.

Methodology

Simplify360’s proprietary listening

tool is used for collecting the data

and counting the number of

mentions for each club.

The parameters considered for

Twitter and Facebook were also

gathered through Simplify360.

A total of 20 EPL clubs were

considered in the analysis.

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