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'Kalinga Lancers' , is the Odisha based 6th Hockey India League 2014. It is promoted by Odisha Sports Development and Promotion Company (OSDPC), jointly owned by Odisha Industrial Infrastructure Development Corporation (IDCO) and Mahanadi Coalfields Limited (MCL) franchisee to make its debut in the Hero
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Facebook Campaign
11th Jan – 18th Feb 2014
www.facebook.com/thekalingalancers
About Kalinga Lancers
'Kalinga Lancers' is the 6th franchise to make its debut in the Hero
Hockey India League 2014.Kalinga Lancers (abbreviated as KL) is a
field hockey team based in Bhubaneswar, Odisha. It is promoted by
Odisha Sports Development and Promotion Company (OSDPC), jointly
owned by Odisha Industrial Infrastructure Development Corporation
(IDCO) and Mahanadi Coalfields Limited (MCL).
HEAD COACH : Terry Walsh
CHIEF MENTOR : Dillip Tirkey
Scope of Work
Building
Strategy
Implemen-
tation
Measures &
Reports Campaign
Design
FACEBOOK PAGE PERFORMANCE REPORT
Kalinga Lancers
The official Page
Target Audience
Since KALINGA LANCERS is a Odisha based team the targeted
audience were mainly people living in Odisha , Odia’s living outside
Odisha , Hockey Enthusiasts , Away Match Cities .
Fans
Total No. Of Fans - 40,000 and counting
Reached
Our page and its posts have reached
8.3 Million people during the campaign
Competitor Engagement
Comparison
KALINGA LANCERS engagement
during the campaign was more
than the other HIL teams and also
the Official Page of Hockey India
Some Stats
Total fans
40000
Fan reached
95%
Impressions
8.2M
Posts
300
Comments
1.7K
Shares
850
Likes
16K
Fan Source
22%
20%
19%
40%
0% 10% 20% 30% 40% 50%
ads
like_story
mobile_ads
Other
Fan source
Fan source
Fan Reach
0
50000
100000
150000
200000
250000
Paid reach
Viral reach
Organic reach
Organic reach
33,085
Viral reach
726,250
Paid reach
363,479
of fanbase 95%
of fanbase 2,096%
of fanbase 1,049%
Page Visits
0
200
400
600
800
1000
1200
1400
0
500
1000
1500
2000
2500
3000
Unique daily page views
Daily page views
Daily visitors
28K
Page views
526
Fan Demographic
Male
91%
Female
9%
+
15%
58%
14% 2% 1% 0% 0%
2% 5% 1%
0% 0% 0% 0%
70%
60%
50%
40%
30%
20%
10%
0%
10%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Female
Male
INTERACTIONS
Our page and its posts have generated 233,799 interactions
Points To Look Out
• Odisha had Highest viewership of HIL on Star Sports Source : Star Sports (
Kalinga Lancers was a Odisha based team )
•Online ticket promotion was well received by fans which resulted in the FULL
HOUSE at the kalinga stadium in all the matches
•More than 20 winners were announced since the beginning of the
tournament till the end.
•81%% of the fan-base are in the age group of 13-24 in the facebook page
Page Contents
A content (posts) category list was prepared the page
Player Profiles
Contests
Fixtures
Promotional Events & Activities
Realtime Match Updates
Exclusive Match Pictures ( 1st on Net )
Fan Pictures
POSTS
Player Profile
Posts
Player Info Posts
Player Info Post Interaction
Contests
Other Posts
GLOSSARY
Reach
The number of people who have seen any content associated with our Page
The proportion of Reached Users that have engaged with our posts = Engaged Users/Reached Users x100
Engaged Users
The number of people who engaged with our Page and its content. Engagement includes any click.
Consumers
The number of people sharing viral stories on Facebook about your page. These stories include liking, commenting on or sharing one of our Page posts, amongst others interactions. It also include becoming a Fan of our Page.
The number of engaged users who clicked on any of our content without generating a story.It happens when they click to view a picture, watch a video or click on a link for example.
People Talking About This
Engagement Rate
Virality
The proportion of Reached Users that have generated viral visibility (=stories) with our Posts = PTAT/Reached Users x100
Virality Rate
The number of people who saw our Page or one of its posts from a story published by a friend.
GLOSSARY
We are a breed of wacky people with an addiction towards
'SOCIALMEDIA' . We are Prelude Digital , a digital media agency with a
flair for design & strategy. We walk into the office with a smile and walk
out with an even bigger smile! Don’t ask what happens while we’re in
here! ;)
We catch your target audience on the go with innovative, quirky &
some really exciting strategies which would thereby keep your
fans/Clients engaged, informed and raring for more. With our team of
maverick designers and digital Da Vincis, we create online destinations
that speak volumes for your brand.
About Us
Who We Are ?
How we do it ?
THANK YOU
We would love to meet you and explore opportunities together
Phone: Pratik :+91 7381088846
www.preludedigital.com
@Prelude_Digital /PreludeDigital
