SOCIAL MEDIA CLUB CAMP 2011

Presented by Social Media Club Phoenix

Remember: You or your businesses already has a voice, you just need to recognize it.

SMCPhoenix.com@SMCPHOENIX

Facebook.com/SMCPhoenix

DEVELOPING YOUR ONLINE PERSONA

1. Ask yourself 1. If your brand was a person, who would they would be?2. How would they act/talk around people? 3. Would they be fun? Serious? Formal?

2. Develop your messaging1. Develop key phrases 2. Select key adjectives 3. Review marketing and collateral to pull tone

Remember: You or your businesses already has a voice, you just need to recognize it

SMCPhoenix.com@SMCPHOENIX

Facebook.com/SMCPhoenix

DEVELOPING YOUR ONLINE PERSONA

1. Start Posting, ask yourself1. Do I sound too canned? 2. Am I writing a brochure or creating a post? 3. Do I sound like a robot? 4. How can I make it more personal?5. What’s going to make people react?

2. Social Media Optimization1. Are you leveraging key words? 2. Do you make it easy for people to re-share content? 3. Google Ad words and analytics

SMCPhoenix.com@SMCPHOENIX

Facebook.com/SMCPhoenix

DEVELOPING YOUR ONLINE PERSONA

Remember: Everything you post should not only make people want to share it, but make it easy

SMCPhoenix.com@SMCPHOENIX

Facebook.com/SMCPhoenix

HOW TO ATTRACT FOLLOWERS

1. Like Campaigns 1. Think of engaging campaigns to drive posts 2. For example: Taylor Morrison Southern California’s Back to School Campaign

2. Getting the word out1. E-mail marketing 2. Marketing pages where possible

3. Leveraging Analytics1. Where are people coming from? 2. Facebook Insights plus Page Lever

4. Interacting with other pages 1. Like pages that align with your brand 2. Interact with other pages/posts/brands/RT3. Join the conversation…social media is about being social

SMCPhoenix.com@SMCPHOENIX

Facebook.com/SMCPhoenix

HOW TO ATTRACT FOLLOWERS

1. Facebook Ads 1. Page ads vs. sponsored stories

2. Did you know?1. Women smiling in ad get more clicks2. Photos don’t have to be your product 3. Headlines are keys 4. Facebook Insights can help you create your ad 5. Google Ad words can help create your ad

3. Twitter Ads1. Promoted handles 2. Promoted trending topics

SMCPhoenix.com@SMCPHOENIX

Facebook.com/SMCPhoenix

MARKETING YOUR PAGE

1. Like your logo, branding elements, website URL your handle and Facebook vanity URL needs to be everywhere.

2. Bridge your traditional and digital marketing campaigns together 1. Promotions, ads, etc. should tie into your social pages activity 2. For example: Hallmark’s memory campaign

3. Leverage apps, etc. to make your page more interesting

4. Content is king. Like your website provide content, photos, video, etc. to make your page more attractive. Examine what your competitors are doing or other pages that you interact with to learn what is engaging.

SMCPhoenix.com@SMCPHOENIX

Facebook.com/SMCPhoenix

RESOURCES

1. WEBSITES1. www.allfacebook.com 2. www.mashable.com3. www.socialmediatoday.com 4. www.socialmediatoday.com5. www.socialmediatoday.com 6. www.socialmediaexaminer.com7. www.focus.com

2. Books1. The Now Revolution by Jay Baer 2. Content Strategies for the Web by Kristina Halvorson

3. Organizations1. Social Media Club of Phoenix2. Arizona Interactive Marketing Association (AZIMA)3. Social Media Arizona (SMAZ)

SMCPhoenix.com@SMCPHOENIX

Facebook.com/SMCPhoenix

QUESTIONS

Daniel Moran, Jr. Jerilyn Kruger Director of Social Media Manager of Social Media Blufish Design Studio bizznesscard@dmoranjr @jerilynbiznessLinkedin.com/in/danielmoranjr linkedin.com/in/jerilynkruger

THANK YOU