SmartEcoMap™ - IBM Watson for tourism

The cutting-edge Smart Virtual Assistant for tourist destinations powered by the cognitive technology of IBM Watson.

© Cpz Hispania 2017

The state of tourism todayWhat is the first thing a person does when traveling to a new destination?

Nowadays, traveler's search what to do and which places to visit. Perhaps they

a friend who lives on their destination, but this isn't always possible.

Let's imagine now a tourist asking herself "what places can I visit in Madrid?”

the tourist will find thousands upon thousands of search results on the internet,

many brochures, guide books, and so on. It takes a lot of time and effort just

to sort through all that information, which can quickly become overwhelming

and frustrating.

Most of the time, this causes the tourist to miss many of the best experiences

the destination had to offer, solely because it just wasn't clear, it wasn't easy to

find, or it was buried under too much noise.

Main pain points• Overwhelming amount of information sources.

• Fragmentation and low quality.

• Lack of personalized information.

• Finding new experiences is difficult.

Cognitive technologies for the tourism industry © Cpz Hispania 2017 2

Connecting the 21st century tourists to their destination

• Smart virtual travel assistant.

• Natural language processing technology.

• Personalized recommendations for each traveler.

SmartEcoMap™ is the link that

allows the tourist connect to truly

their destination and its attractions.

Eco is the virtual assistant that can

talk the tourists and understand

their preferences and tastes.

The virtual assistant can answer questions like:

What do you recommend today?

Where can I eat paella?

How can I get to Puerta del Sol?

How much are the tickets to The Lion King show?

And many more questions in English, Spanish and more languages…


“The 21st century tourists wants to connect to their destination and discover new experiences”

Carlo CapozzellaCEO Cpz Hispania

Image Copyright Moyan Brenn


SmartEcoMap™

feature-tourSmartEcoMap™ utilizes cutting-edge cognitive technology that allow

the destination to offer the traveler an unforgettable travel experience.

Next, we present an overview of the capabilities and features of our

traveler-first approach to improving travel as we know it.


Features Smart travel assistantThe tourist interacts with Eco, the

intelligent virtual assistant and what we

believe is the biggest selling point for

the user.

It was developed using IBM Watson

cognitive technology, which lets Eco

talk to the tourist naturally, answer

questions asked naturally and also

recommend aspects about the

destination according to each user.

The chief advantage is the ease with

which the traveler can quickly get

answers and recommendations, since

Eco can personalize every answer and

suggested places based on what the

user wants and where they are.

On the right, we show how two users

get different responses to the same

question.


Smart virtual assistant Blog and events

Features


Features

ActivitiesPlaces Interactive map


RoutesDaily routes created by local experts! The perfect way to start any trip!

Geo-AlertsNotification system triggered by location to notify location-sensitive info to the user.

Features


The cognitivetechnology behind SmartEcoMap™SmartEcoMap™ was created from the ground-up to become a solution that adapts to any tourist destination, a big factor behind this approach was how the cognitive technology of IBM Watson helped us accelerate development, while allowing the virtual assistant to process huge amounts of information.

Cognitive computing and "thinking" systems are now the present of the tourist destinations and other industries, and SmartEcoMap™ is set to become the leading technology for smart destinations in the near future.


First Destination: LanzaroteEco is already deployed in Lanzarote, giving tips and recommendations to those who visit the Canary Islands

Lanzarote is the first tourist destination to enjoy SmartEcoMap™

in the SmartEcoTab form-factor, a tablet which has recently guided

its tourists with a wide range of recommendations and information

about this unique island, its places and activities.

In Lanzarote, the SmartEcoTab solution was set in place in order

to remove any technical limitations away from the experience and

allow users to enjoy a fully integrated device.

Eco learns more about the destination each day, allowing the

assistant to answer a broader range of questions with ever more

detailed information like schedules, prices, fun facts and more.

An example of a current area that will be improved is how

Eco would pick a beach for the user. Eco will take into

consideration weather factors like wind-speed and

direction and recommend the best spot.


SmartEcoMap™ for businessSmartEcoMap™ is a PaaS & SaaS (Platform and Software as-a Service) designed for businesses that want to offer its clients a premium service. As a custom-built travel assistant, Eco can become a differentiating factor during the customer journey, as well as being a big selling point for marketing purposes.


Use caseLet's take for example a 4-star hotel.

The property would offer the SmartEcoTab

tablet as part of the welcome package or room

amenities to a percentage of their guests as part

of the hotel's customer loyalty program.

SmartEcoMap™ will allow guests to discover their

destination and plan their stay, improving their

experience and satisfaction.

We can work together with the hotel to include

information about the hotel, its facilities, services

and products. This aspect can be developed for

each hotel or showcase the whole brand.

SmartEcoMap™ for Hotels


Use caseWe can work together with market-leading

car hire companies interested on increasing

profitability.

SmartEcoMap™ can become a key element to

encourage rental of the high-end vehicle classes,

offering the device as part of the loyalty package

to its customers.

The device can be offered as part of an upsell

strategy for clients that rented the economy class

vehicles.

In both cases, the main objective is to increase

customer satisfaction, increasing the percentage

of loyal customers over time.

SmartEcoMap™ for Car Rental


Integrations• Virtual customization.

• Business information and custom answers.

• Integration with existing business Apps.

• Custom knowledge base for the virtual assistant.

CustomizationAn important part of creating a fully premium experience

is incorporating the brand's own information inside

along the destination-specific contents already in

SmartEcoMap™.

The flexibility of the device allows us to integrate branded

content and business information about the company,

not only in text form, but also as part of all the questions

the smart virtual assistant can answer.

Today, many hotels and business in the tourism industry

already offer their own App, in this case, SmartEcoMap™

can co-exist with existing solutions in order to offer a

comprehensive experience.

A simple example would be to offer the hotel's own

reservation App on the device.


Main advantages The SmartEcoMap™ hardware solution encourages destination-discovery thanks to these advantages.

Connectivity GuaranteedNo roaming costs for the traveler and

always connected thanks to the 3G data

connection, ensuring that the tourist

can enjoy at all times of the trip.

Greater SatisfactionSmartEcoMap™ was created under the

Traveler-First philosophy, which has

allowed to design all its functionalities to

meet the expectations and wishes of the

modern tourist.

Turnkey SolutionSmartEcoMap™ is a “turnkey solution”.

Designed to be totally autonomous,

giving the tourist a functional device from

the first moment.


Companies that support this project


Carlo CapozzellaCEO & Marketing Manager

Cristian CapozzellaChief Programmer

Miguel GomezSenior Software Engineer

Virginia Rahn Z.Content Strategist

Wilhelm RahnGraphic Designer

Sobre Cpz Hispania

Cpz Hispania is a technology-oriented marketing agency from the Canary Islands (Spain).

SmartEcoMap™ is the latest and most impactful project of their tourism projects.


Contact us

SmartEcoMap Cpz Hispania

Phone: (+34) 657 38 77 33

Email: [email protected]

Web: www.cpzhispania.com

Address: Carretera Arrecife a Tinajo 48.

35500, Arrecife, Las Palmas.

Email: [email protected]

Web: www.smartecomap.com

mailto:info%40cpzhispania.com?subject=SmartEcoMap%20information%20request

www.cpzhispania.com

mailto:sales%40smartecomap.com?subject=SmartEcoMap%20information%20request

www.smartecomap.com

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SmartEcoMap™ - IBM Watson for tourism