Samsung Varsity Sports Campaign

SAMSUNG VARSITY SPORTS CAMPAIGN

A case study by Student Village 2016

A CASE STUDY BY STUDENT VILLAGE 2016

SAMSUNG WANTED STUDENT VILLAGE TO

HIGHLIGHT THAT THEY ARE THE

OFFICIAL BALL PARTNEROF VARSITY

SPORTS AND ALL THEIR SPORTING

CODES NATIONALLY


THE APPROACH

CAMPAIGN OBJECTIVES

SHOWCASE THAT SAMSUNG IS THE OFFICIAL BALL PARTNER OF VARSITY SPORTS

DRIVE AWARENESS OF SAMSUNG’S INVOLVEMENT IN VARSITY SPORTS

TO ACHIEVE OVERALL BRAND AWARENESS FOR SAMSUNG ON CAMPUS


CONCEPT AND APPLICATION


THE CAMPAIGN WAS ANNOUNCED ON CAMPUS RADIO TO DRIVE AWARENESS AND CALL STUDENTS TO ACTION ON THE ACTIVATION DATES


TWO PROMOTERS

PER CAMPUS

ONE DAY ON CAMPUS TO ACTIVATE

STUDENT VILLAGE PLACED BRANDED CONTAINERS ON CAMPUS TO COLLECT GOODS AND SPRUNG INTO ACTION

THERE COULD BE

ONE WINNING CAMPUS

THE WINNING CAMPUS WOULD

RECEIVE ALL GOODS COLLECTED FOR THE

DEVELOPMENT OF THEIR OWN

UNDERPRIVELEDGED SPORTS TEAM

CLOTHING AND EQUIPMENT

DONATED INCLUDED SHOES,

GOLFCLUBS, TENNIS RACKETS,

SOCCER AND RUGBY BALLS,

AND A VARIETY OF CLOTHING

STUDENTS CAME TO TOWN TO SUPPORT THEIR PEERS AND

WERE PROUD TO BE PART OF AN

INITIATIVE THAT WOULD DEVELOP

THEIR FELLOW SPORTING TALENT

RESULTS


AMIDST CAMPUS PROTESTS STUDENT VILLAGE WAS UP FOR THE CHALLENGE TO HELP SAMSUNG SHOW OFF ITS CHARITABLE SIDE

STUDENT VILLAGE EXPERIENCED GREAT PARTICIPATION AND

RESPONSE FROM STUDENTS

ESPECIALLY AT TUKS AND STELLENBOSCH

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