Upload
neil-horowitz
View
1.384
Download
0
Tags:
Embed Size (px)
DESCRIPTION
In episode 4 of the Digital and Social Media Sports Podcast, well-known reporter for Mashable Sam Laird (specializing in Mashable's sports beat) discusses the evolution of social media, its ever growing presence and importance in sports, and what makes for success in the social media sports spectrum.
Citation preview
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
Reporter for Mashable Sam Laird, who covers a lot of stories in sports in social media, was a fantastic guest on episode 4 of the DSMSports Podcast.
What follows are some snippets from the interview. Hear the full episode on DSMSports.net or download it on from iTunes Store podcasts
Enjoy...
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“As cool as it is to post something [on social media] and have it get millions of likes and go viral, eventually you have to go to your bosses and show them it is (affecting) the bottom line...”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
On an early memory of a social media and sports revelatory moment:
“Ndamakong Suh apologized for some dirty hit on Facebook and it was [novel]...now you just kind of expect digital and social to play this huge role in sports.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“Teams are always looking for more and more ways to engage with fans and build loyalty...as more and more people flock to these [emerging social media] services, (you have to be there).”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“[Teams] and brands don't really have a choice anymore. It's just amazing you can converse with fans in ways that were never ever possible.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“Sports is uniquely positioned to connect with people online because sports incites so much passion and obsession with people and they're always hungry for content...the appetite is infinite.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
This episode's helpful tool: Komfo Analytics
Visit freeanalytics.komfo.com and get free advanced data and insights about Facebook Pages you own, including click-
throughs, page penetration rate, total viral reach, and
more.
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
On how he finds content to share and cover:
“I just hang out trolling Twitter, trolling websites, seeing what jumps out at me...and I will also see what people I follow are tweeting about...If I see a story is interesting to enough interesting people, it's a good story to cover. It's what in the conversation....”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“A lot of sports stories can have that emotional appeal that goes beyond sports...”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“Teams and front offices are becoming more comfortable with [social media]...it's become less of a news bulletin and more of a conversation.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“I think things [in social media] are more crystallized than they were a year or so ago. Facebook and Twitter are well-established among teams, Instagram is now a big deal, teams are figuring out who wants to use Pinterest...”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“If you can just do a really good job and do something creative and really engage fans and make being a fan of this team more cool using social media, I think that is worth more than you can put a financial figure on.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“If you're amazing on social media and that builds more loyalty among fans and a stronger connection to the team and that makes a fan buy tickets to a few more games or more gear that is probably not going to a show up in a way you can present to your boss, but it provides tangible value to the team.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“It's hard to prove social media's effect on the bottom line, but I do think if you're doing something to improve the fan experience, you're doing something good for sure.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“As much as you want to [use social media to] build this general positivity around the team, you definitely also want to find as many concrete uses and measurables from that engagement as you can, and data is a big part of it.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“Some people that don't spend their day in front of social media, don't realize the value of the content and engagement...some are more open to it than others.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
This episode's shareable stat [per Kristi Dosh, ESPN]:
80% of sports apparel is purchased by women, but
only 20% of those purchases are for women.
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“When everything is already happening on Twitter, it's hard to get people away from that, especially casual fans who aren't looking for the next [new, big] thing.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
“I have to remind myself not everyone is in the same mindset as me looking for the newest sports network or app. A lot of fans aren't interested in what's new or coming down the pipeline.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
Favorite recent social media and sports fail:
Falcons WR Roddy White calling a Twitter follower of his a 'disrespectful little peasant.' “It was funny to me, but probably not something you want to be saying to your fans.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
Some of the big names Sam has talked to in his role at Mashable:
Mike Tyson, Floyd Mayweather, Roy Hibbert, The Rock...”Stan Lee was really cool, too. He's like 90, but has more energy than I do.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
On the next big social network for sports to utilize:
Google Plus mainly due to the Hangout feature because that sort of live video hangout session is something no other networks offer.
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
Sam's top teams in social media and sports:
Giants and Warriors; They're constantly pushing out new content and are creative in how they do it.
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
PodcastBest athlete using social media, according to
Sam:
Kobe Bryant: Partly because he kind of sat out social media for a while and recently started up at the Olympics last summer with some diary-like Facebook posts and then joined Twitter after that. He's really good at being raw and candid without revealing too much or being inappropriate and being very honest with how he feels about things.
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
Sponsorship activity that stood out in social media and sports:
NCAA Basketball Tournament / Twitter March Madness highlights in real-time for fans. “It's a really easy way to deliver more value within Twitter and it's easy to integrate sponsorship.”
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
Favorite social media and sports hash tag tale:
The San Francisco Giants' #RallyEnchilada hash tag, which developed organically when fans on Twitter learned streaking pitcher Ryan Vogelsong was being fueled by a meal of enchiladas prior to his starts.
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
Social Media All-Star to follow:
Bill Voth, ex-sports anchor, now does social media with company Spiracle Media, posts a lot of insights on social media, sports, technology
Follow him @billvoth
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
Where to find Sam Laird online:
Read his work on Mashable.com Follow on Twitter @mashable, @samcmlaird
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
Where to find Sam Laird online:
Read his work on Mashable.com Follow on Twitter @mashable, @samcmlaird
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
Thanks so much to Sam Laird for joining the Digital & Social Media
Sports podcast!
For more info on the podcast, check out DSMSports.net and follow me @njh287
@njh287DSMSports.net
Best Of...Sam Laird on theDigital and Social Media Sports
Podcast
@njh287DSMSports.net