Roces idea-size-adjustable-skiboot

Learning its alphabet

2014– Roces S.r.l. Sales and marketing Dept.

www.roces-snow.com


----Updated: Feb. 2014

----

IDEA SKI BOOT. Match your size.The cutting-edge innovation leading to the recreational ski boot standard worldwide.

ABCDEFGHIJKLMNO PQRSTUVWXYZ

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---- A like adjustability


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The quality of being adjustable!IDEA is the first ski boot able to grow along with your child.

Through the patented “6 in 1” device the size of the boot canbe easily adjusted. IDEA not only grows longer, it actually

allows for adjustment in cuff height (Height G.C.) and width(Width G.C.) utilizing micro-adjustable buckles.

This allows the boot to actually grow along with your child.Roces is innovating the ski world through the technical

knowledge acquired in the skating industry. The outcome isIDEA a true revolution in kids skiing.



---- B like benefit


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Blatant benefits!IDEA follows the steps of our children. Unliketraditional single sized ski boots it will grow

with the child for several years covering 6 MP sizes,avoiding the purchase of new boots every year!



---- C like competitors (who saw them?)


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Competitors?IDEA is a unique product. That’s why you cannot

compare it with a single size kids’ ski boot.Among other companies, only Roxa tried to design

a size adjustable ski boot for kids.Their “Chameleon”, a part from being EVERYTHING

BUT ADJUSTABLE in the liner, is not easily adjustable in the shell part (you need too much time, a special tool, the process

Is not user friendly). Anyway, the biggest limitthey have is in the liner (and Roces IDEA two patents

defending our innovation, one patent for the shellAnd one for the LBS liner).



---- D like design


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Design is this!Design is about lifeDesign is about useDesign is about care

Design is about peopleDesign is about ergonomicsDesign is about environment

Design is about function and funcionality…Design is about you!

(We strongly believe that the IDEA ski boot story is a niceStory of authentic Italian Design.



---- E like environment


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Careful!IDEA is introducing - for the very first time - aGREEN concept. Because IDEA is naturally

recycled (from child to child) imagine how fewboots will end up in landfills.



---- F like family friendly


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Family friendly!IDEA follows the steps of our children. Unliketraditional single sized ski boots it will grow

with the child for several years covering 6 sizes,avoiding the purchase of new boots every year!



---- G like good


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0,01%

Good!0,01% is the percentage

of claims we have collectedin 7 sale seasons (and not all the claims could be

ascribable to quality reasons).This outstanding figure is far below

the percentage of a “good” production (according to Quality Assurance Standardsa production is rated as “sastisfying” with

a percentage of claims up to 0,1%).That’s why we simply say GOOD!



---- H like how (it works)


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How?1. Open buckle

2. Rotate the lever up to the desired size3. Close the lever



---- I like Italian intuition


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Intuitive!IDEA is intuition of a company

with a strong know how on adjustament systemsfor sporting goods.

Beside of that, IDEA is an intuitiveproduct: you look at it

and you understand immediately how it worksand its benefit.

Usually it’s love at first sight!



---- J like joy


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Shiny happy people!After some years we wanted to understandwhat is the most recurring feeling in people

who fell in love with the IDEA ski boot.Of course we studied also its detractors

and “enemies” but it was also helpfulto understand “the spark” between the products

and its early adopters. The result was quite surprising.

They call the GENIOUS or the MIRACLEPRODUCT. These customers are

simply HAPPY, JOYFUL, SATISFIEDwith it.



---- K like key questions (FAQ)


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Frequently Asked Questions!(Frequently Given Answers!)

We know it may be helpful to reply to some Frequently Asked Questions that may arise,

even the more if you’re new to the IDEA ski boot concept. The next two slides are fully dedicated to this

(today we smile when answering this kind of questions,but at the beginning, 8 years ago, it was necessary, normal

but eventually helpful to do this job!)





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1. May the water get into the ski boots?

The heet can seem the critical point. All the same, this part has special bendings inside that avoid the snow getting in. For the rest, as far as the water is concerned, IDEA is like a normal ski boot. Even better, during tests carried out in Austria, the special snow stopper has showed a watertightness above average.

2. Has been IDEA tested?

At the beginning, before the product launch, IDEA has been subjected to many strict tests for 3 months in Austria and 2 more months in Italy. As far as the water getting in is concerned, some foreign customers has carried out tests in extreme condition: the ski boot has been plunged into a water bucket. IDEA has showed the same performance than the other top brand kids’ ski boots.

3. Does IDEA cost more than a ski boot in a single size?

Sure, IDEA costs more than ski boots in a single size but our product is at least much worth than 3 ski boots in a single size: tha saving is really clear. Families can buy one pair of ski boots instead of 3/4 pair of ski boots in a single size, after all tha saving is from 40% to 50%!

4. Can IDEA be a choice more profitable than rental?

Yes, sure! Buying IDEA is more profitable than renting a pair of ski boots for the whole season. Last but not least, IDEA offers a more healthy solution than rental because our kids put always on their own ski boots.

5. Is IDEA as comfortable as a ski boot in a single size?

IDEA is more comfortable than a ski boot in a single size for 3 reason:

-The Liner Bellows System,

-Usually parents buy ski boots in a bigger size than the children’s feet in order to solve the problem of the future and rapid growth of their feet. Thanks to IDEA every child can put on a ski boot that suit his feet perfectly.

-IDEA has a very wide range of adjustments that make the ski boots more comfortable.





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6. Why do we talk about 6 sizes in one while the adjustment lever has only 4 positions?

Because we are talking about mondopoint sizes. From the maximum extention of the shell to the minimum, IDEA includes 6 m.p. size (good 7 in the 19.0:20.0 model). We could say 7 sizes in one …but we have preferred not overemphasize!

7. Could feet get cold?

The velvet of the liner keeps feet warm successfully. At the same time the Liner Bellows system avoids any pressure n feet. It doesn’t compromise blood circulation and let it carries out its thermoregulatory role.

8. What is Roces’ experience in the ski world?

30 years in skiboots’ world! Roces lived the crossing period from leather skiboots to the use of plastic materials. After that, Roces has focused his production on inline skating. Our quality and quantity of patents on adjustament systems has not competitors in the whole world. Roces is a company located in the sport system area of Montebelluna, where the best skiboots of the world have been developed. The whole IDEA project has been lead under the supervision of Gino Conte, one of the historical ski boots designer of the sport footwear world district. (the injection inner and the developement of the best adjustment systems are two exemples of his innovations).

9. Do skiboots’ adjustable systems be limited to the length?

No, not at all! IDEA grows with kids’ feet. Thanks to the Height Adjustable Cuff, the LBS liner, the micrometic buckles’ rack that can be fixed in two different positions, IDEA is a champion of comfort and performance!

10. Is IDEA safe?

Yes, of course! IDEA observes all the regulation in force. IDEA has passed both tests in field and in laboratory (frontal and lateral impact, after freezing impact, …, thermic shock resistance). The opportunity to put on a “right size” ski boot, the materials’ quality and the very special technical solution adopted in the costruction make IDEA a boot technically efficient and absolutely safe way.



---- L like LBS liner


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The LBS is a second patent inside the patented ski boot!

The staple feature of IDEA’s liner is a unique adjusting system.Unlike any other system today the bellows allow real growth of the liner

allowing for the natural development of the foot. The Liner Bellows System(LBS) has been devised to avoid any uncomfortable pressure through all

parts of the foot. The bellows (LBS) system allows the liner and shell to workin tandem to produce a fit that is accurate, comfortable and warm.

In fact the natural/resting position of the liner is with the bellows extendedto the largest size (PIC. A), while shortening the shell makes the bellows

compress (PIC. B) into smaller sizes. It is easy to see that it is not the footthat makes the liner grow, but the shell itself.



---- M like marketing support


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We support!AdvertisingWeb tools

SEO/SEM consultancyPOP

In-store promotionBillboards

Social Media Strategy



---- N like nuances


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Nuances!Which color are you?

Colors matter (and innovative colorways are one of the reasons

of IDEA’s success).Beside 14/15 colorways.



---- O like optimization of stock


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Optimum!Only 3 boots for 18 MP sizes.

IDEA is able to optimize the stock.



---- P like pop


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POP to… pop-up!A part from the regular POP

(adv material, crowner, shop tags)Roces is devoted to define and develop special POP

according to particularand specific needs.

.



---- Q like quality


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QualityThe variety of materials and technology used

in manufacturing have madeIDEA a high quality boot perfectly suited

to introducing children to the sportof skiing in an easy, technically efficient and absolutely safe manner.

Shell: Polypropylene (PP)Buckles: Aluminum (ALU) and Polycarbonate (PC)

Pad: Slow memory foamLining: Easy Entry System Lycra and velvet



---- R like right size


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Always match your size!IDEA means not only an revolutionary

Kid’s size adjustable ski boot but Also the possibility of giving to your

Customers always the right size.Forget about too narrow boots.

Forget about skiing with larger bootsBecause people are worried of kids’ feet

Growing too fast.IDEA means matching your size.



---- S like strategy


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KEYPOINTS AT A GLANCE!1. self-explanatory sales points

2. stock optimization3.easy, quick, intuitive, two fingered adjustability

4. no kids’ fitting in store nuisance (fast moving good)5. lower impact on environment6. no binding regulation needed

7. family friendly8. (no need to cut your kids’ nails to ski one season

more with the same boots )



---- T like tested


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Severe and continue testing!Before product launch, 8 years ago, IDEA ski boot

underwent severe tests. Roces knew that suchhuge innovation had to be perfect under all

points of view. After that severe testing, IDEAunderwent a harder test, the one of the market.

Under letter “G” you’ve already learned the results!



---- U like unique


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Unique… like the “purple cow”Since IDEA is a unique patented product,

getting better sales performance year after year,we can simply say that we offer a unique product. In the marketing bla bla bla every brand pretends

to be unique. This time we’re not pretending to be. We are. It’s a true and unique story and that’s

why we like it! IDEA is the kind of product that the marketing guru

Seth Goding calls “the purple cow”.



---- V like viral potential: unleashing the IDEA virus!


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Great buzz!“A happy customer is your best

advertising”. There’s nothingnew and we are simply

taking advantage of this simplelaw of marketing.

Today they call it “viral potential”.



---- W like wonder


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Wonder, what comes out from comments!

Just three examples, anyway the web is full… just check the buzz!

1. Not like those sad adjustable skates, these boots are

very well built. Completely impressed with my entire order…

2. These boots are the 3rd pair of boots

we have bought for our 4 year old daughter.

3. great boot, so far the best child's boot I have seen (I am a ski instructor).

Without any directions my son (3) has completely natural stance in them since

the day one. Shell is soft enough for him to bend his ankles.

The way to go with the children's boots.



---- X like x-ray on product


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Ops… Some details that we do not

have to forget:nothing left to chance!



---- Y like you


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(This circle was supposed to be a mirror,but they haven’t invented

a mirroring surface for computer yet…)

You are the success!Whoever and wherever you are

in the value chain, YOU are the reason

of the success for this product,you’re the virus carrier!

5



---- Z like zzzzz


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Better to take advantageof people sleeping!

Right away.Without hesitation.

Better not to sleep!

Match your size.

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With many thanks from the purple cow.

Sports

Roces idea-size-adjustable-skiboot