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Dette er slides fra et oplæg i forbindelse med konference Eventbaseret Innovation 2010, hvor Walt Judas, Vice President for Tourism Vancouver fortalte om, hvor byen har håndteret at udnytte OL værtsskabet i forhold til branding rettet mod turister. I en digital verden, hvor flere og flere turister tager de interaktive muligheder på internettet til sig, må vi nytænke markedsføringen. Det ved de også i Tourism Vancouver, der op til Vinter OL lancerede en ny digital strategi med de sociale medier som omdrejningspunkt.
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Vancouver 2010The World Arrived
About Us
2010 Vision
2010 Benefits
Canadian Innovation
British Columbia Innovation
The Vancouver 2010 Olympic & Paralympic Winter Games
Olympic
Business
Build-up
Politics
Win The Bid
Construction Commences
Budget Realities
Summer Olympic Games
Olympic Sponsor
Programs
Construction Completed
Community Recognition
Olympic Games
Post-Game
Benefits
The Games Cycle
MediaMediaVisitorVisitor
ServicesServices MarketingMarketing
SalesSales MembershipMembership
2010 Primary Strategies
Travel Media Relations
Destination2010.ca
Digital Asset Management System
Visitor Services
2010destinationplanner.com
CitySmart
tourismvancouver.com
Inside Vancouver Blog
Flickr
Post-games Consumer Marketing
CTC Virtual Stadium
New frontiers:“The Virtual Stadium”
Tourism Richmond
Invite the World
Key Performance Indicators
A Gold Medal Performance
Accolades
Accolades
