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Pic2Go race photography technology automatically sort race photos and enable instant sharing of photos to athletes' social media profiles. Together with its rich branding options Pic2Go is used as a powerful sponsored race photography platform. Sports photographers, race owners and sponsors use the platform to photograph athletes and let them instantly share their photos to Facebook. The photos are branded with race or sponsors' logo/watermark and will reach hundreds of thousands of athletes' Facebook friends - generating huge social exposure and buzz for the sponsor. For more info - http://www1.pic2go.com/sports
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Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]
Pic2Go Sponsored Race
Photography
Automatic Race Photos Tagging and Instant Social Sharing
12555Marathon
Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]
The Pic2Go PlatformThe Pic2Go Platform
Powerful Platform for Instant Race Photos Tagging, Social Media Posting and Fans Acquisition
Pic2Go innovative technology tags tens of thousands of photos per hour with a phenomenal
precision rate(<1% false recognition )
Pic2Go 2D barcodes
printed on bibs
Athletes photographed during the race
Photos scanned for barcodes recognition
Branded photos posted to athletes’ Facebook
Athletesregister to app with their bib number
Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]
Sponsorship Model - The Gillette ShowcaseSponsorship Model - The Gillette Showcase
Over 3 Million Facebook Impressions for Gillette-Branded Marathon Photos !
Gillette sponsored the Pic2Go service at
2013 Tel Aviv Marathon
Highlights
30K Athletes
100K PhotosTaken
10K Albums Shared
>3M Facebook Impressions !
30 Photographers
The activity was most successful !
Instant publishing of photos generated huge viral reach and exceptionally positive buzz,
on-line and offline.
Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]
Value for SponsorValue for Sponsor
Generate Huge Viral Reach, Social Media Buzz and Fan-Base Growth
Branded albums posted to athlete’s Facebook
I ran the Marathon with Adidas (18 photos)
� Photos posted to athletes’ Facebook with your logo,
branded overlay, album cover.
� Branded albums reach athletes’ friends and drive
engagement. On avg. 1000 runners would yield 175K
impressions.
� Comments, likes and shares further drives viral reach
for the branded photos.
� Athletes “like” your brand fan page as part of
registration process
� Performance dashboard for on-line monitoring,
including social-media reach measures
The Marathon 2013
Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]
Email: [email protected]: www.pic2go.com
: Pic2Go for Sports Events
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