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If you aim on international markets – you need to learn how to compete !Email: [email protected]: @petrileh
Background• Started first company in 1983 at age of 18
– Build company to 120 Meur with over 180 man-years pa. employment and operations in 7 countries
• Portfolio entrepreneur• Angel financer since 80’s
– Initially project financing and more active since 2008– Presently eight ”alive” investments– Best investment 100 % ROI during first year. Overall ROI – 60 %
• Co-Founder at Gorilla Ventures accelerator
Finland has many promising start-ups with potential• Yet very few of them ever reach international scale and
become succesfull !
• Big challenge being able to compete in international markets and being succesfull company !
Defination of being succesfull1. Being able to create long lasting business (>5 years)2. Operative cash-flow is positive and it is able to be profitable
in near future3. Benefits the ecosystem around it
What is your approach angle ?• PSC PROBLEM SOLUTION CUSTOMER• SPC SOLUTION PROBLEM CUSTOMER• PCS PROBLEM CUSTOMER SOLUTION• CP$ CUSTOMER PROBLEM $OLUTION
You can be succeed only…• From customers perspective• On customers scale
Fishing as a pastime hobbyorMaking living as a fisherman ?Email: [email protected]: @petrileh
Typical way to catch fish…• Identify problmem: ”I want fish”• Buy best equipment, find the prettiest spot, throw your bait
out, enjoy great weather and wait for the fishes to arrive
• And in the evening go to supermarket to buy ”something” to bring home
• And sometimes tell the biggest fish story…
Professional fisherman needs to catch fish ! How do they do it ?
Get hints from the locals and learn from the masters – no two places are similar
Striped Bass• Large• High value• Rare
Large Mouth Bass• Medium• High value• Moderate Freq.
Crappie• Small• Moderate value• Plentiful
Catfish• Small to large• Low value• Moderate
Have patience to pivot and learn. Different targets need different baits.
After mastering it, it is time to scale - build your own flotilla and conquer the seas
Or do it your own special way…
Recap: How professionals catch fish, and make living out of it• Get hints from the locals and learn from the masters• Decide on strategy – what you want to catch ?• Test drive your hypothesis, pivot again and again. Finetube
your baits to suit targets• And then scale and build your flotilla• Or someties doing it special way might be sufficient…
Kysy vaikka ”ammattilaiselta” – [email protected]
Happy fishing…
