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POPULAR BRANDS DURING IPL Social Media Audit report Social Media Audit report 2016 IPL STATISTICS LEADING TEAMS Kolkata Knight Riders Mumbai Indians Bangalore Royal Challengers Fans Fan Growth 18m 10.69 Engagement Ratio Fans Fans 14m 10m 8m Fans 13.87 % % Kolkata Knight Riders Mumbai Indians Bangalore Royal Challengers Followers Engagement Ratio 4.25m 354m 7.34 Outreach Followers Followers 1.63m 1.39m 1.35m Followers % Bangalore Royal Challengers Kolkata Knight Riders Mumbai Indians Followers Engagement Ratio 796k 16m 93.24 Outreach Outreach Outreach 137m 50m 12m Outreach % IPL STATISTICS - OVERVIEW TEAMS TOP 3 TOP 3 TOP 3 1,06,09,553 Likes 36,67,884 Likes 84,97,162 Likes 6,59,000 Followers 1,92,000 Followers 6,07,000 Followers 14,00,000 Followers 6,89,000 Followers 13,60,000 Followers POPULAR HASTAGS #DilSeIndian #DilDilli #DilliBoys #PlayBold #SRH #OrangeArmy #AmiKKR #MinimalKnight #Supergiants #GujaratLions #GameMaariChhe #LivePunjabiPlayPunjabi #KXIP M E T R I C S MindShiftInteractive Mind_Shifters Mind_Shifters #MarriottForRPS www.mindshiftinteractive.com

IPL 2016 Social Media Audit Infographic

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Page 1: IPL 2016 Social Media Audit Infographic

POPULAR BRANDS DURING IPL

Social Media

Audit report

Social Media

Audit report 2016

IPL STATISTICS LEADING TEAMS

Kolkata Knight Riders

MumbaiIndians

BangaloreRoyal Challengers

Fans Fan Growth

18m 10.69

EngagementRatio Fans Fans

14m 10m 8m

Fans

13.87% %

Kolkata Knight Riders

MumbaiIndians

BangaloreRoyal Challengers

Followers EngagementRatio

4.25m 354m7.34

OutreachFollowers Followers

1.63m 1.39m 1.35m

Followers

%

BangaloreRoyal Challengers

Kolkata Knight Riders

MumbaiIndians

Followers EngagementRatio

796k 16m93.24

OutreachOutreach Outreach

137m 50m 12m

Outreach

%

IPL STATISTICS - OVERVIEW

TEAMS TOP 3 TOP 3 TOP 3

1,06,09,553Likes

36,67,884Likes

84,97,162Likes

6,59,000Followers

1,92,000Followers

6,07,000Followers

14,00,000Followers

6,89,000Followers

13,60,000Followers

POPULAR HASTAGS

#DilS

eInd

ian

#DilD

illi

#Dill

iBoy

s

#Pla

yBol

d

#SRH

#Ora

ngeA

rmy

#Am

iKKR

#Min

imal

Knig

ht

#Sup

ergi

ants

#Guj

arat

Lion

s

#Gam

eMaa

riC

hhe

#Liv

ePun

jabi

Play

Punj

abi

#KXI

P

M E T R I C S

MindShiftInteractive

Mind_Shifters

Mind_Shifters

#Mar

riot

tFor

RPS

www.mindshiftinteractive.com