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Total U.S. Golfers:
29million
22.5 million are male
77.5%
6.5 million are female
22.5%
19.7 million are married 68%
19.4 million are collegeeducated
67%whitecollarworkers
50%
averageage 54
percent of totalUS populationwho play
9.6%
average household income$95,000
percent who usethe internet
regularly
90%
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A TYPICAL DRIVE IS...
291Yards (tour pro)
235Yards (average joe)
15.1The average golfer's handicap is
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4+ drinks 3%
none67%
22%1-2 drinks
3-4 drinks 8%
How many drinks do you consume in a typical round?
37%
believe they play better with a drink or two.
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HAS MODERN EQUIPMENT
SAVED YOU 3+ strokes?
Yes 55%
No 16%
Don’tknow 29%
$2,776The average golfer spends on his game annually
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Would you skip A MAJOR LIFE EVENT(anniversary or child's birthday)
to play at augusta national?
YES75%
NO25%
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What’s your favorite major
to watch?
PGA championship
2%
the US open14%
the britishopen
7%
77%the masters
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playing with my favorite golf buddy
18%
67%when I hit the ball well,regardless of my score
when shooting a career low
15%
WHEN ARE YOU HAPPIEST ON THE GOLF COURSE?
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MOST COMMON
VIOLATIONS:Improved the lie of your ball
64%
Not counted one or more strokes
40%Played an O.B. ball as if it had landed in-bounds
36%
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SOURCE
http://www.golf.com/special-features/2009-survey-american-golfer
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