FIFA World Cup 2014: Leaving a Legacy for PwD in Brazil

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Leaving a Legacy for People with Disabilities: The 2014 World Cup, 2016 Olympic Games and Inclusive Tourism.Scott

Desastre. Derrota. Reprovao.

Algumas palavras da minha agenda no dia que devolvi minha bolsa de estudos para USP por ter encontrado barreiras arquitetnicas e atitudinais que no consegui superar.

Fracasso. Decepo. Vergonha.

Algumas palavras que circulam na comunidade das pessoas com deficincia sobre as falhas logsticas dos Jogos Pan-americanos sediados no Rio.

Expectativa. Esperana. Inspirao.

Algumas palavras que ouvimos como pessoas com deficincia no dia a dia. Por qu? Porque somos resilientes e nunca vamos parar. Somos Imparveis.

[Play] Unstoppable 1:03)

Emocionante. Pensem bem no que vimos. Sim, o atleta Canadense impressionante. A histria trgica inspira, pois o produtor do vdeo escondeu o heri no coro.

No, melhor. O produtor nos enganou. O heri o coro. O policial, os bombeiros, os mdicos, o cara na esquina com celular que os chamou para vir.

Gente! Somos todos seres humanos. E como humanos compartilhando este planeta pequeno com o pouco tempo que temos aqui o que queremos deixar de legado? O que pretendemos arrumar para nossas crianas e as geraes do futuro? Poxa, o que vamos deixar para ns prprios na melhor idade quando ganhamos uma deficincia, se j no temos ganhado uma?

Para refletir sobre isso precisamos entrar no mundo atravs da atmosfera percebida pelo deficiente. Como cansativo ser heri nas coisas cotidianas. Intuir como frustrante encarar a covardia dos mesmos heris arquitetos e os demais que tem esquecidos o papel deles, criar um legado inclusivo a todos.

[Play] 30 Seconds

Agora, infelizmente, estou no fim das minhas capacidades de apresentar em Portugus. Vou introduzir o Rodrigo que mora a nos headphones. Sim, ele pequenininho. Ano virtualizado. Vou continuar em Ingls que o Rodrigo, com mo na roda, me empurra em frente de vocs em portugus. Se quiserem, por favor, coloquem os fones de ouvido.

From that perspective and in this atmosphere one is compelled to ask of all construction and all policies not How much will it take to make this accessible? but rather, Is there any reasonable justification for not making this fully inclusive? That inversion of the socially-expected acceptance of exclusion as normal is at the foundation of a design philosophy known as Universal Design. As I talk today it is from this powerful perspective of Universal Design that says:Universal Design is a framework for the design of places, things, information, communication and policy to be usable by the widest range of people operating in the widest range of situations without special or separate design. Most simply, Universal Design is human-centered design of everything with everyone in mindIt is not a design style but an orientation to any design process that starts with a responsibility to the experience of the user.Brazil has world-class heroes in Universal Design: Veronica Camisao in Rio de Janeiro, Marcelo Guimaraes in Belo Horizonte, Silvana Cambiaghi and Renata Mello in Sao Paulo. Their years of professional leadership gives me the confidence to tell you that Brazil can and should use the privilege of hosting Copa 2014 and Rio 2016 to implant Inclusive Tourism nationally and make itself the destination of choice for travelers with disabilities.

I have been asked to talk today about my experiences traveling in 21 countries as a wheelchair. We think there are some lessons in this specifically for Cear.

What I have learned in working with governments, disability groups, and the tourism industry around the world is that it is not enough to know about the laws or building codes (standards techniques), about disability, or about tourism management. It is necessary to know all of that and also have expertise in the travel behavior of people with disabilities. It changes with age. It is different between countries. Studies show that we travel with an average of one or two people and stay an average of one more night thus spending more. We more often return to a place we like thus we are loyal customers. We make our decisions through personal recommendations from other people with disabilities so we multiply your customers. We are good business!

As people with disabilities we say, with a sly smile, All travel is adventure travel for us. And one of the reasons we travel is to experience the adventure and challenge of new places and new attitudes. But we also know that some challenges are simply a waste of our time.

In Brazil the program Viver Sem Limites is a remarkably comprehensive national program to remove these injustices that steal from us the limited time each of us is given on this earth. Even so, I am going to criticize this program for one major error. DECRETO N 7.612, DE 17 DE NOVEMBRO DE 2011 is the document creating O Plano Viver sem Limite. The decree explicitly says that its purpose is to implement the United Nations Convention on the Rights of Persons with Disabilities. In the document neither the Comit Gestor nor the Grupo Interministerial de Articulao e Monitoramento includes the Ministrio do Turismo. This is a failure to interpret the intent of Article 30 of the United Nations Convention on the Rights of Persons with Disabilities. Notice the title of that article, Artigo 30. (trigsimo) Participao na vida cultural, recreao, lazer e desporto. It says, in subsection c, that people with disabilities have the right to:

c) ...acesso a locais destinados a atividades ou servios culturais, tais como teatros, museus, cinemas, bibliotecas e servios de turismo e, tanto quanto possvel, a monumentos e locais de importncia cultural nacional.

It is clear that those who wrote the decree were not entirely ignorant this article. Yet they seem to have been unable to overcome the handicap of assistencialismo that betrays the autonomia they promote for our community of people with disabilities. The Minister of Sport sits on the Grupo Interministerial de Articulao e Monitoramento. Failure to include the Ministrio do Turismo means that PlanoViver sem Limite has ignored the chance to make its accomplishments sustainable. Their failure is that they are unable to strategize and deploy resources at the highest levels and to use Turismo Inclusivo as the economic engine to pay for maintenance of the accessible infrastructure the Plano mandates.

I am not Brazilian. I am not a consultant in Brazil. But I nominate the Secretario de Turismo do Ceara, Bismark Maia to serve in this group and, if my campaign fails.., Pois . Somos imparveis. Voto para ele implantar o PlanoViver sem Limite de uma forma integrada com a gesto de turismo inclusivo aqui no Ceara. Faamos o seguinte:

Follow the example of Socorro in Sao Paulo:

Select an already successful tourism category, develop a plan to make it inclusive, and petition to become a DestinaoTursticaReferencial.

Follow the example of Australia:

Collect baseline data on accessibility of the built environment and the travel behavior of residents and visitors with disabilities.

Follow the example of Mexico City:

Create a pool of Cearenses with disabilities to serve as goodwill ambassadors at tourism conferences, greeters at airports, and advisors to government and industry

Follow the example of Mozambique:

Host an international conference on Inclusive Tourism as a tool for economic development benefiting persons with disabilities.

Follow the example of South Africa in preparation for World Cup 2010:

Run a series of familiarization tours of Cear for journalists with disabilities and travel agents who specialize in serving seniors and those with disabilities. Include athletes with disabilities also.

Dominate the advantages given to you by World Cup 2014 and Olympic Games in Rio 2016:

Implement trainings on inclusive tourism for the receptive tourism and destination marketing experts of Cear.Develop a strategic plan and solid partnerships to attract Paralympian fans to Cear in 2016 before and after the Games.Develop a strategic plan to attract disabled peoples organizations (DPOs) to hold their international meetings in Fortaleza during the post-World Cup tourist slump.

[Play in background]: Fortaleza: Our Destination of Choice (Time: 10:49)

Look to the future but plan for it meticulously now.

The extent to which [travel that intentionally accommodates persons with disabilities] has become big business has been documented in nationwide surveys by the Open Doors Organization (2002, 2005) in the United States and Kroul (2001) in Canada.

The Open Doors surveys determined that US citizens alone were spending $13.6 billion each year on travel.

This does not, however, mean this market is now viewed uniformly through the lens of economic opportunity. The medical or charity model of disability [ assitencialismo -] still holds sway in whole regions of the globe and among many entities and even sectors of the tourism industry.

The unique opportunity for Cear is to assume the national leadership role and define itself as torch-bearer for inclusive destination on a state-wide level. There are customers waiting!

There are three steps to creating that legacy:

Make World Cup 2014 accessible and inclusive;Make Olympic Games 2016 accessible and inclusive;Reassemble the accessible and inclusive legacies of 2014 and 2016 into an engine of inclusive tourism that shows an accessible and inclusive Brazil as a destination of choice for the whole world.

What can we learn from World Cup 2010? How did South Africa build a legacy for People with Disabilies? Two years