Eurosport Paneuro 2011 Swimming World Champs

SHANGAI

PANEURO OFFER

EUROSPORT – FINA WORLDCHAMPIONSHIP

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The 14th FINA World Championships 2011 are schedule for July 16–31, 2011 in

Shanghai, China at the Shanghai Oriental Sports Center. The 2011 World

Championships will again feature the 5 aquatics disciplines: swimming, water polo,

diving, open water, and synchronized swimming. Portions of these championships will

most likely serve as part of the qualifying for the 2012 Summer Olympics.

Competition dates by discipline for the 2011 World Championships are


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2009 Review August 2009

5 disciplines in the Foro Italico where stars, records and debate hit the headlines!

A 360 coverage with an audience above Eurosport standards, 57 million different

viewers and a male and upmarket profile.

480,000 Unique Users on the websites, 2.6 million pages viewed, with a highly

engaged audience!

A successful W.CH campaign with many sponsors and advertisers.


620

769

Rome Wch 09

Swimming World championships average audiences on Eurosport (‘000)

101h 62h

Source: AGF/GFK, BARB, CKO-Intomart, MMS, Gallup, Sofres, AGB Polska, Arma/GFK Romania – 17/07/09 to 02/08/09 – Network

Eurosport average

2008: 566 000

Rome World championships 2009 audience (All programs)

is 10% above Eurosport standards!


An audience above Eurosport standards

13

17

3132

57

All Ind Men 14+ Upmarket Men 14-49 Premier

Rome 09’ Swimming WCH reach (million)

% of the universe reached

16% 20% 18% 18% 18%


57 million different Europeans watched the best swimmers on Eurosport within only

2 weeks, with a particular male & upscale audience.


57 million viewers in 2 weeks!

34,6%37.1%37,3%

53.2%58.9%

M en 14+ Upmarket Wo men 14+ 14-49 20-49


Rome 09’ Swimming WCH audience profile on Eurosport

This Swimming Wch on Eurosport particularly well performed on a different &

attractive audience: male & upmarket.


Profile: male and upmarket

Source: Nedstat 2009

9.5206.052

10.38714.298

26.79031.263

21.077

31.252

19.393

57.343 56.068

70.456

105.919102.847

70.45564.807

78.749

17/7 18/7 19/7 20/7 21/7 22/7 23/7 24/7 25/7 26/7 27/7 28/7 29/7 30/7 31/7 1/8 2/8

Unique Users – Swimming WCH Section (‘000)

- 46 000 Unique Users on average per day!

- A total of over 480 000 Unique Users on the Swimming WCH

section during the event!


Eurosport’s websites audience

14.540 9.413 17.970 23.53847.389 49.636 40.496

58.45439.275

240.603

191.155

248.980

376.024398.779

288.722292.752

341.308

17/7 18/7 19/7 20/7 21/7 22/7 23/7 24/7 25/7 26/7 27/7 28/7 29/7 30/7 31/7 1/8 2/8

Source: Nedstat 2009

Pages Viewed – Swimming WCH Section (‘000)

- 160 000 Pages Viewed on average per day!

- A total of over 2.6 million Pages Viewed on the Swimming WCH

section during the event!


Eurosport’s websites traffic


PANEURO OFFER

OPTION 1 – SPONSORING TV & INTERNET

Sponsoring TV: RATE CARD 170.000 €

– 100 title 6’’ opening/closing events

– 43 breakbumpers 6’’

Internet Adv: RATE CARD 40.000 €

– 1.000.000 impressions on the swimming section

– 1.000.000 impressions ROS

OUR OFFER OPTION 1: € 95.000

OPTION 2 – TV SPOT CAMPAIGN & INTERNET

TV SPOT CAMPAIGN: RATE CARD 170.000 €

– 40 spot 30’’ during the events

Internet Adv: RATE CARD 40.000 €

– 1.000.000 impressions on the swimming section

– 1.000.000 impressions ROS

OUR OFFER OPTION 2: € 95.000