Converting passions into new customers

The e-commerce very design focused on product presentation, with great simplicity and directness of design and navigation.

Usability design hampered by font size, very small, simple and with a lot of text content. The platform owns the team. It works in three languages: Spanish, English and Chinese.

As a basic element of a website, it is responsive and mobile.

Average access: 57.10K | Bounce Rate 28.91%

443kMOUNTH

USERS IN DESKTOP

AND MOBILE

5 Milhõesof UVS/YR

avarege

89%

11%

1,23% AUDIENCE OF

ATLETICO IS COMING FROM

SOCIAL MEDIA

+15MMOF USERS AND

FOLLOWERS

+13M +118k +2M+9k

Improvements: give greater emphasis to the store button in this way will increase the conversion to sales.Decrease the header size to up the area of content on the store and product sales.Size of the buttons are very small source, affect the navigation within the site.

The store button is too small, no highlight. Although the website design standard, the provision of information does not operate very well the hierarchy.Clearly the focus is the presentation of content.

Site with very noble space without first viewing highlight information.Design caught with exaggeration in size sub menu (black).

QU

EN

TE

MO

RN

O

Referrals 2º Click E-commerce

Good number of buttons to conversion (even if little), and the product category just below the header.

• The store button is hidden in the menu tab.

• The noble and hottest area of the site has no direct button to store.

• In no content has called Action Button to increase conversion or content store.

• Focus is on the highlighted content. Exaggeration button without space.

• There aren’t advertising to promotion or discount, only Outlet in the final website.

• This area is designed to store content format, without direct conversion to e-commerce.

221K

13%

Conversion To Shop

Bounce RateConversion

57K

Conversion Final

443K

Website Ticket Avarege

85,00Conversion Sales

Avarege

7%

Sales FinalAvarege (mounth)

340000

4K

Conversion Final

% Bounce Rate (50%) very high, with conversion to e-commerce medium, with 13% of total access. This impacts the final outcome of sales.

% Bounce Rate (28%) very good, access number can be improved according to investment media and website conversion for e-commerce.

Website E-commerce

Key Strategy

Digital Media

Develop:• More Content Football Strategy

• Target understanding (digital social listening and behavior)

• Investment requirements (metrics, KPIs & optmization).

Develop:• Measure business potential, develop business model

& plataform.

• E-commerce project in Madrid Market.

Extend:Digital Brand metrics to increase category & Brand awareness

(penetration through digital football).

E-commerce & E-retail

Brand Equity

New fan Buyer

Partner fan, spot buyer of tickets and

products

BuyerFrequent

ConversionWebsite, StadiumAwareness

Kn

ow

led

ge

Frequencyfaithfulness andrecurrence

Clusters

Involvement

BRAND AWARENESSCreate the e-commerce that fans are the product models in e-commerce.

KEEPING LOYALReplace your old shirt a new one. The former will be donated to needy children in institutions and nursing home.

INCREASING RECURRING PURCHASEBe the first club to have scheduled and recurring purchase with DashButton.

CONVERSION GAMECreate conversion of FIFA and PES game for e-commerce. Send your best goal with Atletico Madrid team. Win a ticket official shirt and the club. Create a landing page.

INCREASING SALES VOLUMECreate more discount and promotions, such as stock-burning % discount for the first purchase, buy and win the tickets and gifts.

Automated Purchase Process

2016-02-22

Convenience experience

Consumer loyalty and purchase guaranteed

www.sportt.com.br