Bayhawks 2015 Sponsorship Information

Chesapeake Bayhawks 2015 Partnership Opportunities

The Bayhawks

Over the past decade lacrosse has been one of the fastest growing team sports in the country. The rapid growth and those involved view it more as a lifestyle than just a sport to play.

According to US Lacrosse the sport has grown by 77% since 2006.

In 2013, nearly 750,000 players participated in lacrosse on organized teams.

Nearly a 25,000 player increase since 2012

There has been notable growth in participation numbers as well as growth in terms of exposure.

ESPN, CBS Sports Network, and YouTube

Collegiate Professional World Championships

AnalyticsVision

* Source: US Lacrosse

OVERVIEW

The Bayhawks

Stadium

AnalyticsVisionOVERVIEW

In January 2010, Brendan Kelly, CEO of Smartlink, LLC and Hometown Lacrosse, LLC took ownership of the Bayhawks. Brendan Kelly has been involved with the game of lacrosse for over 30 years. He understands the game and believes that his organization’s grass roots efforts will generate great excitement for the team and their sponsors.

The Bayhawks believe in an integrated approach that provides real connections with the incredibly loyal lacrosse fans of the Chesapeake Bay Region and the partners that are responsible for bringing them the action.

Fan loyalty can and does translate into sponsor loyalty and the Bayhawks ownership group believes this region’s love affair with the game will mean real return on investment for sponsors.

http://www.lacrosseplayground.com/wp-content/uploads/2011/12/brendan-kelly.jpg

The Bayhawks

Desirable Audience


Loyal Audience

By the Numbers

Demographics

The games incredible growth over the past 11 years has led to success at the professional level. Talented college players become successful professional players, and fans continue to follow their careers. Because the fan base originates in college, the audience for the MLL (Major League Lacrosse) is a very desirable audience:

• Bayhawks fans are College Educated (86% are college graduates)

• Bayhawks fans earn above-average incomes (43% earn over $100k)

• Bayhawks fans own their own home (82% are homeowners)

• The mean value of a Bayhawks fans home is $485,000

Source: Study of MLL Fan Base by Isenberg School of Management, UMass Amherst

The Bayhawks

Stadium

Loyal Audience

Desirable Audience

By the Numbers

Demographics


Fan loyalty can and does translate into sponsor loyalty in professional sports, but in the lacrosse community, it goes to a higher level:

Brand Awareness Among Professional Lacrosse Fans:• 59% of adults could recall partners in unaided study.

Brand Purchase Consideration:• 83% of adults would consider partners brand for

next purchase.• 66% indicate partnership has strong influence on

brand consideration.

Attitudes Towards Sponsorship:• 83% believed partnership attracted their attention.• 97% believed partnership was a good way to

promote their business.• 97% appreciated their partners support of the sport

of lacrosse.

The Bayhawks

Stadium

By the Numbers

GROWTHDEMOGRAPHICSOVERVIEW

Desirable Audience

Loyal Audience

Demographics


2014 Game Day AttendanceGame Announced Totalvs. Lizards 6,423vs. Launch 6,178vs. Machine 6,389vs. Cannons 7,379vs. Rattlers 5,982vs. Outlaws 6,176vs.Hounds 6,322

2014 Total 44,849Per Game Average 6,407

Bayhawks Newsletter Active Contacts - 11,840

Month Monthly Site Visits

Monthly Sponsor Site Visits

Jan-14 14432 307Feb-14 15166 482Mar-14 16970 467Apr-14 32190 908

May-14 51774 1646Jun-14 46426 1323Jul-14 43458 1156

Aug-14 18610 482

The Bayhawks

Stadium

Demographics

Desirable Audience

Loyal Audience

By the Numbers


42%

27%

19%

4% 5% 3%

Anne ArundelBaltimore NoVa/D.C. Out of MarketEastern ShoreSo Maryland

2014 Bayhawks Season Ticket Holders

Sponsorship

Venue

TV Exposure

In Game

VisionOVERVIEW MarketingGame Day

Tailgate

The Bayhawks home is Navy-Marine Corps Memorial Stadium in Annapolis, MD. The stadium is centrally located and

uniquely positioned to capture lacrosse fans from all over Baltimore, Washington and the entire Chesapeake Bay Region. This fan friendly and sponsor friendly facility has emerged as

one of the premier lacrosse venues in the country, and has hosted some of the highest attended lacrosse games in history.

Sponsorship

TV Exposure

Venue

In Game


Tailgate

• In 2014, CBS Sports Network aired live nationally televised games (26 total)

• All games not on CBS Sports were aired on ESPN3.com

Sponsorship

In Game

Venue

TV Exposure


TailgateVIP Tent, On Field Access, Youth Lacrosse Scrimmages, Halftime Games and MORE!

Sponsorship

In Game

Venue

TV Exposure


Tailgate

Hawkettes & Hawk-Eye

Sponsorship

Tailgate

Venue

TV Exposure


In Game•Open two hours before every home game•Complimentary access for all fans with special Season Ticket Holder perks•Vendor opportunities•Advertising opportunities

SponsorshipMarketingGame Day

Marketing Rights

Direct Marketing

Signage

Print

A select number of partners will be granted permission to use the Bayhawks marks for their own marketing purposes.

Examples include:• Official Medical Provider of the Chesapeake Bayhawks• Proud Sponsor of the Chesapeake Bayhawks• Save $1 off next purchase for every Chesapeake

Bayhawks goalEvents


Direct Marketing

Marketing Rights

Signage

Print

Target Bayhawks season ticket holders by including inserts

into the season ticket mailing.

Utilize Bayhawks email blasts and newsletters to

communicate with the lacrosse community.

Interact with fans at Bayhawks games with interactive fan zones, product displays, and

on-site activation.

Events


Signage

Marketing Rights

Direct Marketing

Print

Field Level Signage and BannersPA Reads, and Field Suite TentsYours for the entire 2015 season!

Events


Print

Marketing Rights

Direct Marketing

Signage

• Bayhawks Yearbook• Game Day Program Ads• Ticket Stock• Posters and Flyers

Events


Events

Marketing Rights

Direct Marketing

Signage

Print

We host many events throughout the year at our valued sponsor locations. Schedule your Bayhawks appearance today!

Contact

Information

For more information on 2015 Bayhawks Sponsorship Opportunities please contact :

Constantine SimantirasConstantine.simantirasthebayhawks.com

P: (443) 482-6094 x1812C: 240 426-0095

1997 Annapolis Exchange Pkwy. Annapolis, MD 21401

www.TheBayhawks.com

http://www.thebayhawks.com/