Australian Rugby Union sponsors workshop 2001

Television Audience AnalysisTelevision Audience AnalysisAustralian Rugby Union 2001 Wallaby Season Australian Rugby Union 2001 Wallaby Season

Duration by Australian MarketDuration by Australian Market2001 Season Dedicated Telecasts - All 2001 Season Dedicated Telecasts - All

MatchesMatches

1,3691,540 1,541 1,570 1,595 1,645 1,679 1,680 1,735 1,735

5,610

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

6,000

Dur

atio

n (m

inut

es)

Adelaide Perth Melbourne RegionalTasmania

RegionalVictoria

RegionalQueensland

Sydney Brisbane RegionalNorthern

NSW

RegionalSouthern

NSW

National (FoxSports)

Market

Total Duration: 21,699 minutes (361h:39m)

Audience by Australian MarketAudience by Australian Market2001 Season Dedicated Telecasts - All 2001 Season Dedicated Telecasts - All

MatchesMatches

312

693787 807 882 957

1,146 1,179

2,107 2,147

4,211

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

Tota

l Peo

ple

Aud

ienc

e (0

00s)

RegionalTasmania

Adelaide RegionalVictoria

RegionalQueensland

National (FoxSports)

Perth RegionalSouthern

NSW

RegionalNorthern

NSW

Melbourne Brisbane Sydney

Market

Total Audience: 15,228,000

Audience by Match - Main SeasonAudience by Match - Main Season2001 Season Dedicated Telecasts 2001 Season Dedicated Telecasts

1,122

97

2,254 2,297

2,604

461

999

1,943

2,401

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2,200

2,400

2,600

2,800

Tota

l Peo

ple

Aud

ienc

e (0

00s)

Australia vNew Zealand

Maori

Australia A vLions

Lions (1stTest)

Lions (2ndTest)

Lions (3rdTest)

South Africa vAustralia

New Zealandv Australia

Australia vSouth Africa

Australia vNew Zealand

Match


Audience by Home Test MatchAudience by Home Test Match2001 Season Channel Seven Dedicated Telecasts (All 2001 Season Channel Seven Dedicated Telecasts (All

Metro Markets)Metro Markets)

0

100

200

300

400

500

600

700

800

Tota

l Peo

ple

Aud

ienc

e (0

00s)

Match

Perth 144 100 178 140 179

Adelaide 126 102 116 100 153

Brisbane 372 315 341 287 316

Melbourne 295 437 424 297 376

Sydney 562 612 753 488 594

Lions (1st Test) Lions (2nd Test) Lions (3rd Test) Australia v South Africa Australia v New Zealand

Demographic ProfileDemographic Profile - - 2001 Bledisloe Cup 2001 Bledisloe Cup Australia - Channel Seven (All Metro Markets)Australia - Channel Seven (All Metro Markets)

Men53.5%

Women46.5%

People 13-24 11.0%

People 0-1211.0%

People 40-54 24.0%

People 25-39 24.3%

People 55+ 29.7%

Socio-Economic AB

35.4%

Socio-Economic C1

33.1%

Socio-Economic

C2/D/E 31.5%

Demographic ProfileDemographic Profile - - 2001 Super 12 2001 Super 12 CoverageCoverage

Fox Sports Live Coverage - MarchFox Sports Live Coverage - March

Men63.3%

Women36.7%

Children 5-123.1%

People 13-24 12.5%

People 40-54 34.4%

People 55+ 25.0%

People 25-39 25.0%

Socio-Economic C1

27.0%

Socio-Economic

C2/D/E 24.3%

Socio-Economic AB

48.7%

Audience by Match - European TourAudience by Match - European Tour2001 Season Dedicated Telecasts 2001 Season Dedicated Telecasts

50

322 323

190

165

0

50

100

150

200

250

300

350

Tota

l Peo

ple

Aud

ienc

e (0

00s)

Spain v Australia England v Australia France v Australia Wales v Australia Barbarians v Australia

Match


Audience by Australian Market - European Audience by Australian Market - European Tour Tour

2001 Season Dedicated Telecasts2001 Season Dedicated Telecasts

12 1526

59 5970

101114

140 143

311

0

25

50

75

100

125

150

175

200

225

250

275

300

325

Tota

l Peo

ple

Aud

ienc

e (0

00s)

RegionalTasmania

RegionalVictoria

Adelaide RegionalQueensland

RegionalNorthern

NSW

RegionalSouthern

NSW

Melbourne Perth National (FoxSports)

Brisbane Sydney

Market


Audience by Home Test Match - Season Audience by Home Test Match - Season ComparisonsComparisons

Channel Seven Dedicated Telecasts (Five Major Metros Channel Seven Dedicated Telecasts (Five Major Metros Only)Only)

743

1,0481,098

1,573

1,312

1,618

0

250

500

750

1,000

1,250

1,500

1,750

Tota

l Peo

ple

Aud

ienc

e (0

00s)

1999 2000 2001

Year

Tri Nations v South Africa Bledisloe Cup v New Zealand

Audience by Market - Bledisloe CupAudience by Market - Bledisloe CupSeason ComparisonsSeason Comparisons


81

185 179

41

133153

263

321316

72

306

376

591

628

594

0

50

100

150

200

250

300

350

400

450

500

550

600

650

Tota

l Peo

ple

Aud

ienc

e (0

00s)

Perth Adelaide Brisbane Melbourne Sydney

Market

1999 2000 2001

Audience by Market - Tri Nations v South Audience by Market - Tri Nations v South AfricaAfrica

Season ComparisonsSeason Comparisons Channel Seven Dedicated Telecasts (Five Major Metros Channel Seven Dedicated Telecasts (Five Major Metros

Only)Only)

28

116140

19

104 100

221202

287

79

236

297

396

440

488

0

50

100

150

200

250

300

350

400

450

500

Tota

l Peo

ple

Aud

ienc

e (0

00s)


Market

1999 2000 2001

Audience by Market - Five Home Tests Audience by Market - Five Home Tests Season ComparisonsSeason Comparisons


305446

741

139

381

597

1,146 1,110

1,631

283

878

1,829

2,008 1,944

3,009

0

250

500

750

1,000

1,250

1,500

1,750

2,000

2,250

2,500

2,750

3,000

3,250

Tota

l Peo

ple

Aud

ienc

e (0

00s)


Market

1999 2000 2001

Audience by Australian MarketAudience by Australian Market2000 v 2001 Home Test Telecasts - Channel 2000 v 2001 Home Test Telecasts - Channel

SevenSeven

0

250

500

750

1,000

1,250

1,500

1,750

2,000

2,250

2,500

2,750

3,000

3,250

Tota

l Peo

ple

Aud

ienc

e (0

00s)

Market

2000 116 236 554 743 708 446 381 1,110 878 1,944

2001 285 744 519 838 865 741 597 1,631 1,829 3,009

Tasmania Victoria Q'land Southern NSW

Northern NSW
