The story of ideas…

AGENDA

• To tell stories…

about ideas…

that move hearts

=> Bring the Holy Grail of football to all football fans! Make them feel like champions!

Translated in the marketing/advertising world:

“The brand which doesn’t tell a story doesn’t have fans”

But for a story, one needs…

Audience

Goal

Idea

Opportunity/context

Official Bank of UEFA Champions

League/football

Football fans

Champions feeling

TrophyTrophy

Trophy Tour

Trophy Tour 2013 Walk of Champions

Trophy Tour 2013 vs 2009

• The Walk of Champions

• The highest up: the Trophy at the celebration balcony

• The RFID system – unique virtual experience, with personal dashboard & football content

Overview of the event:Romania

- more than 1400km- 4 cities- 7 days- around 8.400 visitors- around 6.200 photos taken with

the Trophy

Timisoara

Cluj Napoca

Brasov

Bucuresti

Overall (Germany, Hungary, Romania, Bosnia & Herzegovina, Bulgaria)

- more than 5000km- 5 countries- 13 cities- 30 days- more than 47.000 visitors- more than 24.000 photos taken

with the Trophy

And how does the story go on….

Audience

Goal

Idea

Opportunity/context

Official Bank of UEFA Champions

League/football

Football fans

NesuFoundation

cause

The Coin

The messages of these stories…

No “one way” Insight

Relevant

Authentic

Emotion

• At the end of the day people will remember how they felt, because of you, your idea and your story