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@SluggerNation
Kyle Schlegel, VP MarketingHillerich & Bradsby, Co.
Ian Wolfman, Principal and CMOMEplusYOU@IMWolfman
Treat me like a fan!
Quid pro quo may not be the best approach for motivating brand advocates.
6
FIXEDRatio of reinforcement
VARIABLERatio of reinforcement
The Psychology…
The unexpected should be mandatory. Turn mental space assault into surprise and delight.
Is it real or is it MemorexTM?
The boundaries between virtual and physical brand interactions is coming down.
Play Ball!
Gamification drives engagement and sharing behavior.
©2012 eMarketer, Inc.
©2012 eMarketer, Inc.
©2012 eMarketer, Inc.
Louisville Slugger exists to make players great
We activate the power of Louisville Slugger to ignite an emotional connection to our brand and the game
We design and market performance sports equipment
Learning: Offer exclusive content & access only Louisville Slugger can provide.
Learning: Put the pro experience in your hands.
Learning: Bat drops for each peak occasion become core part of social media
Questions?