2. Staycation Destination
Population:518,271 (July 2007)
24th largest U.S. city
6th fastest growing city in U.S.
60th largest U.S. metropolitan area
Destination:Albuquerque
3. Demographics
Multinational metropolis
70 ethnicities
Culturally rich American destination
Destination:Albuquerque
4. Why Albuquerque?
Unique multicultural heritage & history
Culture still part of daily life today
Ambience
Pueblo and Spanish inspired architecture
Artwork
Cultural centers
Music
Cuisine
Traditional New Mexican restaurants
Destination:Albuquerque
5. Why Albuquerque?
Modern city skyline against Sandia Mountains
310 days of sunshine
5th Fittest City in U.S. (Mens Fitness Magazine, January
2009)
Americas Most Walkable Neighborhoods
in the Top 40 U.S. Cities (2008)
Very low humidity
Hot air ballooning capital
Destination:Albuquerque
6. Why Albuquerque?
3,000 shops and galleries
World-class visual & performing arts
Best golf courses in Southwest
Leading high-tech research faculties
National Laboratory
Intel
University of New Mexico
Nightlife
Downtown
International theater & dance companies
Casinos
Destination:Albuquerque
7. Meet Erin
Female, 27
$60K - Wildlife Researcher
Caucasian
Interests: Photography,
reading mysteries
Hobbies: Trekking, white
water rafting
Experiencer Profile
8. Meet Brian
Male, 29
$40K - Law Enforcement
Caucasian
Interests: Travel,
computer games
Hobbies: Skiing, rock
climbing
Experiencer Profile
9. Itinerary: Where to Stay
Lodging
Hiway House Motel
Hyatt Regency Albuquerque
Albuquerque Marriott
Staycation Package
10. Itinerary: Dining
Flying Star Caf
Sandiagos Mexican Grill at the Tram
TajMahal
Eurasia Bistro
mCafe
Sunshine Caf, LLC
Scalo Northern Italian Grill
Casa de Benavidez
11. Sandia Peak Tram
Staycation Package
12. Hiking in the Sandias
Staycation Package
13. Museum of History & Science
Staycation Package
14. Albuquerque Aquarium
Staycation Package
15. International Balloon Fiesta
16. IMC Objectives
Provide a staycation that will cater to the Experiencer
Prove that Albuquerque, NM is the ideal place to do so
Remain within a budget of $800
IMC Campaign
17. Slogan
310 days of sunshine per year
Perfect for outdoor activities
Warm, inviting, and fun image
IMC Campaign
18. Advertisements
Brochures
Print ads
Internet ads
Billboards
Bus ads
Sample Ad
19. 20. Bus Ad
21. 22. Questions?
The Propaganda Pandas
