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G R E AT B I K E S
G R E A T S E R V I C E
aggieland cyclingbrand book
company overview
Aggieland Cycling is a local bike shop located in College Station, Texas. Serving the Aggieland community for many years, they are focused on making any and all of your cycling dreams come true. Taking pride in serving the Bryan/College Station area, their prices are reasonable and atmosphere is enjoyable. With a large variety of cycling equipment, accessories, and services, Aggieland Cycling is a one stop shop for all your cycling needs. Whether you r̓e a seasoned veteran or just fresh off your training wheels, this shop is for everyone. Great bikes. Great service. Aggieland Cycling.
concept summary
My design concept was to create a brand that paid homage to classic bike shops while keeping a modern feel. Combining elements from different bike parts and racing jerseys, I tried capturing the motion and excitement of the sport. With all the high quality products that the shop carries, it s̓ time that the brand was of the same caliber.
mood board
logo inspiration
logo sketches
digital drafts
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G R E A T S E R V I C E GRE AT B IKES , GRE AT SERV ICE
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final logo
colors
PANTONE 4975 C PANTONE 7527 C
type
franchise boldABCDEFGHIJKLNMOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890&?!
�sd� Script AIABCDEFGHIJKLNMOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890&?!
primary
secondary
ads
My design concept for this series of ads was to create a very strong imagethat would grab the viewer s̓ eye when flipping through a magazine. I alsowanted to create an image that would not only be comprised of bike elements, but be relatable to the audience. Being that the ads would be in the local magazine, creating classic A&M images would be easily recognized by the general public.
stationary
G R E A T B I K E S
G R E A T S E R V I C E
Aggieland Cycling www.aggieland-cycling.com979.696.9490817 Texas Ave.
G R E A T B I K E S
G R E A T S E R V I C E
817 Texas Ave.College Station, TX77840
College Station, TX, 77840
817 Texas Ave.College Station, TX77840
979.696.9490
www.aggieland-cycling.com
Mike Denman
G R E A T B I K E S
G R E A T S E R V I C E
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