Event Overview

• In 2012, 97.9 the BEAT will enter our 2nd year partnering with DUB Magazine, the

world’s leading source for car customization and culture. Join us as we present, The 8th Annual Car Show and Concert! This partnership has redefined what a car show means….reaching another level of entertainment and attracting 20,000+ listeners/consumers!

• Talk about a CAPTIVE AUDIENCE: In 2011, Lines formed early—with the wait about two hours long and at one point wrapping around the building, we packed the convention center despite a tornado warning for area. People didn’t care; they wanted to experience SIX HOURS of non-stop Cars and Stars!

• Local auto clubs entered over 200 cars and trucks along with bikes and various Hollywood cars like the Green Hornet! This show is the largest event of its kind in DFW and the Dub Auto Show Tour is the world’s largest car show and concert.

Event Highlights

Historically 20,000 Plus Attendance – 2012 will be a record-breaking attendance!

• Featured Concert: National Recording Artists like Ludacris, Miquel,

Bow Wow, Waka Flocka, Ice Cube, Snoop Dogg, Ciara, LL Cool J.

• Celebrity Appearance like Deion Sanders, Tommy Lee,

• Event occupies more than 560,000 square feet of the Dallas Convention Center

• The demographic break out of the attendees is approximately 60% male

and 40% female.

• Caters to an active life style consumer with an elevated interest in

automobiles, electronics, technology, music, and fashion.

• Ticket prices range from $17 – theVIP Experience valued at $500.

Presenting Sponsorship

Pre-Show: •(125) :30 On-Air Commercials, M-Su 6a-12M •(125) :30 Online Streaming Commercials, M-Su 6a-12M •(40) :15 Exclusive Sponsor Liners •(100) :60 Promotional Announcements, Name Mentions Only •Logo inclusion, All Event Related Print •Web Collateral including email blast and newsletter mentions.

•Minimum of 3X Newsletter, 2X email blast to 47,000 Beat Listeners •Social Media (2X Twitter and 2X Facebook) •Web Banner on Homepage •:30 Video Pre-Roll (Gateway Ad)

Onsite Activation: •30x30 Booth Space, Prime Real Event Estate to display your unique brand experience. •Signage/Banner Placement at Main Stage (pending venue approval). •Live Mentions from Main Stage. •2x VIP/Backstage, 10x General Admission, 10x Vendor Passes Post-Show: • Logo inclusion, on Car Show Post Event Web Page •(1) Email blast

PROMOTIONAL VALUE: Contact our sales team TOTAL INVESTMENT (NET): Contact our sales team

Only 3 Available

Associate Sponsorship

Pre-Show: •(40) :30 On-Air Commercials, M-Su 6a-12M •(40) :30 Online Streaming Commercials, M-Su 6a-12M •(50) Promotional Announcements, Name Mentions Only •Logo inclusion, Web Collateral including email blast and newsletter mentions.

•(Minimum 1X Newsletter, 1X email blast to 47,000 Beat Listeners)

Onsite Activation: •10x10 Booth Space, Table and 2 Chairs/Pipe and Drape. •Signage and Banner Placement throughout banner placement •2x General Admission, 2x Vendor Passes •Entry or Exit Sampling Opportunity

Post-Show: • Logo inclusion, on Car Show Post Event Thank You Page

PROMOTIONAL VALUE: TOTAL INVESTMENT (NET):

Only 5 Available

Car Show