Halyard Consulting#WorldCup Mania - How to Market to the World

Billions Connected

● 3.2 Billion People Watched the 2010 World Cup.● Twitter had released a poorly working app.● Number of mobile users 2010 = 4.6 Billion

● Today = 7.3 Billion

Score Based Discounts

● Low scoring Game = Great for Discount● First Match - Brazil vs Croatia

● Brazil Won 3 to 1● $3 Discount● 3% Off● 30% Off● Next 3 Hours

Select Right Time

● Best Time● 20 Minutes Prior● Immediately After up to 20 Minutes

● Worst Time● During Game

YouTube Video

● Predictions● Congratulations● Audience Reaction (You Watching the Match)

Tag & Push Through Social Media

Google Trends

http://www.google.com/trends/worldcup#/en-us/

Twitter HashFlags

http://countrycode.org/

Players Names

● Most Followed Teams:● Mexico @miseleccionmx● Brazil @CBF_Futebol● United States @ussoccer

● Most Followed Players:● Christiano Ronaldo @cristiano● Neymar @neymarjr● Wayne Rooney @waynerooney

● Most Followed US Players:● Jozy Altidore @JozyAltidore● Clint Dempsey @clint_dempsey● Jermaine Jones @Jermainejunior

Full Article: http://www.usatoday.com/story/news/nation-now/2014/06/11/twitter-guide-world-cup-fifa-2014/9918359/

Mobile App

● FIFA App available to Android & IOS.● Schedule● Score● Man of the Match● Live Blog● Social Media Interaction

● Send a FIFA created message.

Warning!!

● Copyright Infringement● Don’t

● Logos, Designs, Trademarks, Slogans● Claim Sponsorship or Official Association

Contact Us

Phone: 800-641-9157Email: jgoodman@halyardconsulting.comWebsite: http://halyardconsulting.comFacebook: https://www.facebook.com/halyardconsultingTwitter: https://twitter.com/HalyardConsultGoogle+: https://plus.google.com/+JonathanGoodman/YouTube: https://www.youtube.com/user/halyardconsult