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BUILDING MOMENTUMBuilding momentum from a successful inaugural season, the Charlotte Hounds continue to thrive in the community, on the field and on business side of our company. The excitement surrounding the 2012 season has established Hounds games as the place to be on Saturday nights this summer in Charlotte.
Poised for Success on the FieldReturning MLL All-Stars Matt Danowski, Ryan Flanagan, Jovan Miller and Adam Ghitleman
Acquired All-Star midfielder Peet Poillon via trade
Selected 2012 NCAA scoring leader Matt Sawyer (Loyola and Charlotte Catholic) and Third-team All-American Mason Poli in the MLL Collegiate Draft.
Poised for Success off the fieldWill be #1 in Season Ticket Sales in the MLL in only our second season in the league (1,700+ season tickets)
Plan to add significantly to our record crowds from last season (5,700+ per game - third in the league only behind the Boston and Denver teams)
All games will be televised this season
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HOUNDS FANSHounds fans are the backbone of our team. Quickly embraced by the Charlotte area lacrosse community, the Hounds and our players are eager to return the love.
Who are our fans?Predominantly young families - 86% of people who bought tickets to our games last year were married and 64% have children
Between the ages of 35-54
Who are upper income (66% in top 12% ranking for consumer expendable income, 28% live in homes valued $500k+, 65% make over $141,000/year)
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Hounds Demographics
Demo Age %
Youth <7 (7 and under) 5
Tweens (11-12) 8
Teenagers (13-19) 7
Young Adults (20-23) 16
Adults (24-34) 5
Mature Adults (35-55) 48
Empty Nesters (59-69) 8
Seniors (70+) 3
AGE INCOME
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40
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< $50K $50–99K $100–140K $140K +
7.5%12.5% 15%
65%
GENDER
MALE58%
FEMALE42%
FUN
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OUTSIDE THE LINESBringing the highest level of men’s professional lacrosse to town, the Hounds are the central hub for Charlotte lacrosse. We are engaged with the area’s lacrosse-hungry community 7 days a week, 52 weeks a year.
Youth Lacrosse InitiativesJr. Hounds Program - working with the YMCA, we have partnered with U.S. Lacrosse to fund and run lacrosse 101 clinics for young athletes who would like to try the sport without making the substantial equipment investments lacrosse requires.
Youth Lacrosse League Partnerships - we have partnered with each of the area’s 11 main youth programs to help them provide a better experience to their players. The Hounds improve each league’s program by providing players, promotional items and game experiences that makes playing lacrosse more fun.
Growing the Sport - we work with the Charlotte Condors (inner city lacrosse team) to provide coaching to their players and coaches.
Commitment to Our RegionThe Hounds work with many local community and national charitable organizations to make Charlotte a better place to live. Among some of the organizations we’ve worked with are:
NC Special Olympics
Stick with Us
Autism Speaks
The Charlotte Sports Commission
The U.S.O.
The Relatives House
Teach for America
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TICKETS & HOSPITALITYHounds games offer the best event entertainment in Charlotte at an affordable price. The games bring the exciting, fast-paced sport of pro lacrosse to fans in a family-friendly environment. Our historic stadium, moments from Uptown, is a great location that provides everyone ideal views of game action and the beautiful Charlotte skyline. Families, companies and sports fans will be excited to be part of the action and feel the contagious energy in the stadium.
Pre-game Hospitality AreaWe are adding a tented hospitality area in our parking lot this season for pre-game client entertainment and special events. Food and drink included. Tents open 3.5 hours prior to game time.
Hospitality area will feature live entertainment from bands like the Blue Dogs to the Connells at select games throughout the season.
Expanded & Upgraded Blue Ribbon VIP Section
Our Blue Ribbon seating area sold out in ’12. We are adding 50 new seats to this high demand area and expanding the on-field hospitality area footprint.
Upgrading food options
Enhancing beverage options (and quantities)
Group Ticket Opportunities67 area companies purchased group tickets to Hounds games for employees, clients and as donations last season
Groups of 50 or more get upgraded seating to the next available section
Group discounts down to as low as $5/ticket for groups over 100
Access Opportunities“Coach” for Game Experience: you and a guest can ride along with the team for a home game as a “coach.” Ride the bus over with the team, come out for pre-game shoot-around, sit in on team strategy and game prep and stand sideline with the team for the game. Once in a lifetime experience for the avid lacrosse fan.
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PARTNERSHIPThe Charlotte Hounds had a successful launch last season on the field and off. Our crowds last season were double what our business plan had projected. The team finished 5-9 in sixth place but was 4-3 in the second half of the season - and that was in our inaugural season. The Hounds have added many new corporate partners this season to our already impressive roster of partners that includes Bank of America, Carolinas HealthCare Systems, Coca-Cola, OrthoCarolina, Charlotte Metro Credit Union, Hickory Tavern, Corporate Benefits Advisors, Samuel Adams, Dick’s Sporting Goods and many others. Becoming a Hounds partner not only positions your brand with many of the top companies in the Charlotte area but teams you up with an up-and-coming sports organization that is ready to break out.
Why partner with the Hounds?Demonstrate civic leadership that helps an organization people love and unites the community it serves
Leverage the reach and frequency of the Hounds brand to build awareness and exposure for your company
Use Hounds property rights in association with in-market promotions to enhance customer loyalty and elevate brand preference
Entertain key clients in a laid-back yet affluent atmosphere
Give key clients and employees (or their children) unprecedented behind-the-scenes access to a professional sport
What can we do for you? The Hounds recognize the importance of turn-key marketing programs that help companies like yours tap into the affinity our fans have for our team. We also know we need to help deliver a product that is more than signage and program ads. We need to provide opportunities for truly effective B-2-B and B-2-C relationship marketing. We will work with your team to craft a custom program that delivers meaningful, unique ex-periences, interactions, PR and community outreach with our fan base and helps you build important relationships. We’ll help your company cut through the clutter and build an impactful marketing program.
GIVE US A CHANCE.
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