NSBC Winter Board MeetingNSBC Winter Board MeetingJanuary 6 – 7, 2011January 6 – 7, 2011

Savannah Marriot RiverfrontSavannah Marriot RiverfrontSavannah, GASavannah, GA

Looking Looking Ahead: Ahead:

“Wear It!” in “Wear It!” in 20112011

Rachel BurkholderRachel Burkholder

Communications Director, NSBCCommunications Director, NSBC

National Campaign National Campaign EffortEffort

““Safety Dance” PSASafety Dance” PSA

Second National PSASecond National PSA

Saved by the Jacket/Saved by the Jacket/”Be a ”Be a

Survivor: Wear It!”Survivor: Wear It!”

Media and Marketing Media and Marketing

OutreachOutreach

Targeting Top 10 Fatality StatesTargeting Top 10 Fatality States

Products/Resources Available for State Products/Resources Available for State EffortsEfforts

Social Marketing Social Marketing EffortsEfforts

FacebookFacebook Campaign – 610 “Likes”Campaign – 610 “Likes” NSBC – 314 “Likes”NSBC – 314 “Likes” Ready, Set, Inflate – 106 “Likes”Ready, Set, Inflate – 106 “Likes”

TwitterTwitter Campaign – 1,072 FollowersCampaign – 1,072 Followers NSBC – 536 FollowersNSBC – 536 Followers Ready, Set, Inflate – 287 FollowersReady, Set, Inflate – 287 Followers

YouTubeYouTube Channel has been viewed 2,316 times since Channel has been viewed 2,316 times since

August 2008August 2008 Videos (66 total) have been viewed 23,828 times Videos (66 total) have been viewed 23,828 times

since August 2008since August 2008

State-Targeted EffortState-Targeted Effort

““Wear It Michigan!” (3Wear It Michigan!” (3rdrd Year) Year)

““Wear It New York!” (2Wear It New York!” (2ndnd Year) Year)

““Wear It Virginia!” (1Wear It Virginia!” (1stst Year) Year)

National Safe Boating National Safe Boating WeekWeek

May 21 – 27, 2011May 21 – 27, 2011

Events being held throughout the Events being held throughout the

countrycountry

““Ready, Set, Inflate!” (May 21, 2011)Ready, Set, Inflate!” (May 21, 2011)

““Wear It Florida!” – Wear It Florida!” – Life Jacket for LifeLife Jacket for Life Tour Tour

Kick-Off EventsKick-Off Events

““Wear It Michigan!”; “Wear It New York!”; Wear It Michigan!”; “Wear It New York!”;

““Wear It Virginia!”; etc.Wear It Virginia!”; etc.

Free Resources – Available March 1, 2011Free Resources – Available March 1, 2011

““Ready, Set, Inflate!”Ready, Set, Inflate!” May 21, 2011 (Kick-Off date for NSBW)May 21, 2011 (Kick-Off date for NSBW)

Changes for 2011:Changes for 2011: Events being held anytime on the day, not simultaneouslyEvents being held anytime on the day, not simultaneously Encouraging an entire Encouraging an entire dayday of events, not just the inflation of events, not just the inflation Will include both inflatable life jackets and inherently buoyantWill include both inflatable life jackets and inherently buoyant Strengthened/New Partnerships (Cabela’s/West Marine/etc.)Strengthened/New Partnerships (Cabela’s/West Marine/etc.) Improved reportingImproved reporting International Buy-inInternational Buy-in