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Improve your service and outreach by bringing vision and mission to your church; freshen your current vision/mission statements
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Copyright CVAM 2013
Vision and MissionDeveloping Vision and Mission
Statements for your Church
Copyright CVAM 2013
Why???
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Why should you enunciate your
vision and mission?
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To Be The Best Emissaries Of God That You Can Be
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To best carry the Holy Spirit and light up the darkness of this world
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To do your part to reach others for Christ
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From the top
God ordains› “And God said…let [man]have dominion…
over all the earth...” The Pastor is ordained by God Leads from the vision and mission
statements Remains ahead of the “pack,” always
pointing the way ahead
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Vision: what is it?
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Vision: what is it?
“Where there is no vision, the people perish” (Proverbs 29:18)
A statement of the church’s direction, its purpose and goals
Delineates purpose and values Shapes users’ understanding of the
organization
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Mission: what is it?
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Mission: what is it?
“And He said, ‘I must proclaim the Gospel…because I was sent on this mission’ “Luke 4:43
Defines how to achieve the vision Defines the key measures of the
entity’s success Is meant more for the leadership, not
necessarily public dissemination
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Create the Vision Statement
Identify what your ‘users’ value most about your church
Family, closeness, warmth; what are those things your community most likes about your church
Write out the vision based upon these criteria
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Create the Mission Statement
What is your unique identifier in the community?
This makes you stand out Identify the key measures of this
success A handful is sufficient: don’t over
do it!
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Vision Statement Example
Strive for excellence in performance of our mission
Obtain technologies that will provide a transparent worship experience
Have a presence on the worldwide web
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Mission Statement Example
Our mission is to honor God through excellence and to provide a seamless, transparent worship experience.
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Strategy
Methods for achieving your mission PEST and SWOT analyses Assists in planning for the future
› Helps with today’s paths Provides a roadmap to enable success
of the mission
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Using PEST Analysis
Political factors
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Politic
al F
acto
rs
Legisla
tive
Policy
Is there pending legislation that may affect your mission?› Tax exempt status changes› First Amendment potentials
Out-of-country outreach› What freedoms/restrictions apply› Entry/exit considerations
Vineyard core values Creative, entrepreneurial, innovative Compassion
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Using PEST Analysis
Economic factors
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Econ
om
ic F
acto
rs
Natio
nal
Glo
bal
Economic growth or retreat› Affect on tithers
Demographic patterns› Where are people relocating?
Effects from the Federal government› Changes in tax laws
Population centers Famine/war Changes in economic systems
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Using PEST Analysis
Socio-cultural factors
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Socio
-cu
ltura
l Facto
rs
Socia
lC
ultu
ral
Family structure› Intact (mother, father, children)› Divorced, single parent
Religious upbringing› Mainline church, independent, none
Cultural identity› Christian, Jewish, Muslim, Buddhist, etc?
Country of origin› Religious practices; system
Other
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Using PEST Analysis
Technological factors
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Tech
nolo
gic
al F
acto
rs
Infra
structu
reA
dvance
ments
Building layout› Is the layout conducive to continuing
operations?› Are there possibilities for growth of the
structure? Current Codes
› What are today’s requirements?
New technologies› Which technologies may be useful› Cost vs. benefit derived
Can existing technologies be better utilized?
Forward thinking for tomorrow› Growth enhancements
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Using SWOT Analysis
Strengths Weaknesses Opportunities Threats
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Strengths / Weaknesses
Strengths What you do better
than others Unique resources
available to you Do you have a
strategic direction? Valuable assets
available
Weaknesses What is done
poorly? Vulnerabilities What should be
avoided? What factors:
› Lose souls?› Turn off visitors?› Turn off members?
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Opportunities / Threats
Opportunities Trends in the
community Changes in social,
and lifestyle patterns
New ministries Underused
resources
Threats What are your
obstacles? Changing
technologies Cash flow Overused resources
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Next StepsGoals
ObjectivesProcedures
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Goals
Believable Obtainable Based on identified needs Goals are:
› Broad› General› Intangible› Abstract
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Examples of Goals
Improve our discipleship Increase our congregation’s tithers’
rolls Fulfill our outreach to our local
community Continue in our apostolic doctrine Acts 2:41-43
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Objectives
Specific Measurable Attainable Contribute to achievement of each
specific goal Objectives are:
› Narrow› Precise› Tangible› Concrete
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Examples of Objectives
Empower mentors to discipleship through prayer and directed training
Use regular follow-up to ensure success Measure growth of disciples using
Biblical criteria
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Procedures
A set of instructions to› complete a task
Support policies There should be
“encouragement” for them They should be accessible for
viewing
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OnwardMaintaining the momentum
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Onward
Post your vision/mission statements for all to see
Know when to focus on your vision and when to focus on the mission
Check progress using measurable criteria
Re-visit goals on a regular basis Revise the vision/mission statements
when warranted
