THE CHALLENGE:

M A K E P H I L I P S S Y N O N Y M O U S W I T H Q U A L I T Y O F L I F E I N C I T I E S

PHILIPS

GOVERNMENT POLICYMAKERS

ARCHITECTS & PLANNERS

COMPANY DIRECTORS

PHILIPS

A N E W W AY T O L O O K A T Q U A L I T Y O F L I F E I N T H E C I T Y, A N D A T W H A T D R I V E S A C I T Y ’ S P R O D U C T I V I T Y.

GOVERNMENT POLICYMAKERS

ARCHITECTS & PLANNERS

COMPANY DIRECTORS

W E B R O U G H T I N T O P T H I N K E R S T O S H A R E T H E I R I D E A S …A N D T E S T E D T H E M W I T H A M U C H W I D E R G R O U P …

… I N S P I R I N G A C O L L E C T I O N O F H I G H LY C R E D I B L E C O N T E N T I N A N U M B E R O F O U T P U T S .

T H I S W A S L A U N C H E D T O T O P O P I N I O N F O R M E R S A T C O N F E R E N C E S I N L O N D O N & B R U S S E L S .

OPINION LEADERS

AND SPARKED A WIDER DISCUSSION WITH

AROUND THE WORLD.

RESULTS

69% RECALL READING THE ADVERTISEMENT IN GREAT DETAIL (Reading & Noting, Europe, June 2010)

WHAT APPEALED TO YOU ABOUT THIS ADVERTISEMENT?

“It was both asking for and sharing ideas.”

(Reading & Noting, Europe, June 2010)

CLICK-THROUGH RATE:

0.32%

@leesasoulodre:“Liveanomics study: challenges and opportunities for policymakers. Highly recommended reading.”