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Gamercize at Chamberlayne Leisure Centre, Southampton
Jon RandallFacility Manager
Chamberlayne Leisure Centre Southampton City Council
Gamercize at Chamberlayne Leisure Centre
Agenda…. A brief introduction to Chamberlayne Leisure Centre Gamercize launch at Chamberlayne Leisure Centre Tackling obesity and increasing participation – National
Indicators and Local Area Agreement Targets The recent growth in participation from 11-15 year olds The potential for exergaming at Chamberlayne Leisure Centre
Gamercize at Chamberlayne Leisure Centre
Chamberlayne Leisure Centre Opened in April 2000 Partly Funded by National Lottery Dryside Leisure Venue IFI (Inclusive Fitness Initiative)
Accredited Site Community orientated leisure
venue Awarded ‘excellent’ status by
Quest in Feb 2007 scoring 86% Forms one of the 9 Council owned
leisure venues across the city
Gamercize Gym Pod Launch at Chamberlayne Leisure Centre
Launched in February 2008
Received local, regional and national press coverage
Kids from the Chamberlayne Holiday Club were the first to try the machine and meet ex Southampton Footballer, Nathan Dyer
Gamercize Gym Pod Launch at Chamberlayne Leisure Centre
Eye Catching
Innovative
User friendly
Manoeuvrable
Fun!
Gamercize at Chamberlayne Leisure Centre
Launch was featured on BBC South Today
Innovative initiative provided the venue with great press coverage
Our Partnership with Gamercize…. Supply and maintain the Gym Pod Send the latest Xbox 360 Games Potential retail of Gamercize Products at Chamberlayne Gamercize support various initiatives such as Access Football
and the Youth Fitness Academy
Gamercize at Chamberlayne Leisure Centre
http://www.sportengland.org/research/active_people_survey/
national_indicator_8.aspx
Tackling Obesity & Increasing Participation National Indicator 8 (NI8)
National indicator for adult sport and active recreation
Measured by Sport England’s Active People Survey
% of the adult population (age 16 years and over) in a
local area who participate in sport and active recreation,
at moderate intensity, for at least 30 minutes on at least
12 days out of the last 4 weeks
Gamercize at Chamberlayne Leisure Centre – The targets….
Tackling Obesity & Increasing Adult Participation
National Indicator 8 (NI8) (2006/07 Stats)Nationally, 21% of adults complete 3 x 30minSouth East, 23% of adults complete 3 x 30minSouthampton, 21.7% of adults complete 3 x 30 minOur Target = 22.7%
20%
21%
21%
22%
22%
23%
23%
Nat
iona
l
Sou
th E
ast
Sou
tham
pton
Targ
et
Regions
NI8 Adult Participation
Gamercize at Chamberlayne Leisure Centre – The targets….
• NI56 of our Local Area Agreement (3 year partnership with government and key partners to promote a healthier nation) is concerned with Child Obesity.
• 2006-07 – 16.9% Year 6 Obese baseline• 2007-08 – 18.6% Year 6 Obese• 2007-08 – Local Area Agreement target = 16.5%
Gamercize at Chamberlayne Leisure Centre – The targets….
Using Gamercize to help tackle the problem….. Gamercize is fun, innovative and unique The Gym Pod is accessible and user friendly for all ages
and users
Here is what the users have to say…….. INSERT VIDEO (DAILY ECHO)
Gamercize at Chamberlayne Leisure Centre
The Youth Fitness Academy…. Aims to increase physical activity for 11-15 year olds Launched in ?? Won £12,500 Silver Award through the Norwich Union Community
Sport Fund project in 2008 Sponsored by major building maintenance company CLC Group Created through liaison with the kids for the kids Gamercize were present at the recent Youth Fitness Academy Open
Days
Exergaming and our target market….
The Recent Growth of the Participation from 11-16yrs
DCMS Free Swimming initiative launched across Southampton City Council Venues on 1st April 09
Year to date figures for 11-16 year old attendance has already surpassed 08/09 figures
Attendance
Venue 2006/2007 2007/2008 2008/20092009/2010
BCQ 21692 13302 14369 18129
YFA Trends in Southampton
0
5000
10000
15000
20000
25000
2006
/200
7
2007
/200
8
2008
/200
9
2009
/201
0
Date
Attendance
Exergaming and our target market….
The potential…… Currently 6500 users on our database aged 11-15 years Exergaming can encourage kids to participate in an extra 30
minutes of physical activity Free Swimming has increased participation and new users -
exergaming can utilise this market Youth Fitness Academy’s Norwich Union Funding could be
invested in exergaming products Chamberlayne’s Holiday Club to market the Nintendo Wii and
Gamercize
Exergaming and our target market….
What about Exergaming National Indicator 8? (Adult Participation)
Chamberlayne aim to promote exergaming to the following demographics:
50+ users – Nintendo Wii and Gamercize sessions
Disabled Users – Gamercize sessions
Exergaming and our target market….
Questions to be answered….. Will exergaming increase 11-15yrs participation in physical
activity across Southampton Leisure Venues/Nationally? What can exergaming do to help us attain our Local
Authority Agreement Targets, especially National Indicator 8?
Gamercize at Chamberlayne Leisure Centre
Some Ideas which will enhance participation….Partnership Work Build links with:
Schools & Colleges Sports Clubs Sports Development Units Leisure Centres National Governing Bodies 50+ Groups Disabled Groups – Quote Access Football
Gamercize at Chamberlayne Leisure Centre
Summary…. Chamberlayne Leisure Centre appreciate the benefits of
exergaming to our customers More evidence is required to highlight a positive correlation
between exergaming and an increase in participation in physical activity towards the National Indicators
Exergaming can only benefit from forming new partnerships One thing is for sure – those who use the Gamercize love
it!
Gamercize at Chamberlayne Leisure Centre