Live large 2011 Communication strategy

Communication masterplan for FCBC Youthnet Countdown 2011

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Creating the experience

Every year, YouthNet countdown parties are launch pads into a new year. Our mission is to

give our youths one big lift off into God’s orbit!


How can this countdown be a climatic summation

and anticipation for 2011?


Diving into the heart of our youths


Young. Vibrant. Passionate

Hungry for God

God has enlarged our vision, our territory and our faith.

The past:

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But it is only the seed of what is to come. The Year of the Holy Spirit is an

anticipation of greater things to come

The future:

“But you will receive power when the Holy Spirit comes on you; and in all Judea and Samaria, and to the ends of the earth.” – Acts 1:8


God is bigger than lifeHis celebrations should be too

The common thread:


LIVE LARGE

Theme for youthnet countdown:


LIVE LARGEIt is a spirit of boldness. A callout to live and serve God

with unprecedented obedience. It is a life lived worthy of God, giving God our utmost for His highest every time and

in everything we do. Youths living large recognizes the times. They are urgent to reach their generation. They

embrace the call to please God, live by faith. Each enters the season with a burning desire to make a difference.

The more they live large, the bigger they see God in their lives. The larger God is, the braver one becomes.


LIVE LARGE

Strategic Pillars for youthnet 2011:“They devoted themselves to the apostles’ teaching and to fellowship, to the breaking of bread and to prayer. Everyone was filled with awe at the many

wonders and signs performed by the apostles. All the believers were together and had everything in common. They sold property and possessions to give to

anyone who had need. Every day they continued to meet together in the temple courts. They broke bread in their homes and ate together with glad and sincere

hearts, praising God and enjoying the favor of all the people. And the Lord added to their number daily those who were being saved.” – Acts 2:42-47

on fellowshipthe worship of God

the welcoming of people

on devotionthe word

on givingthe works


Communication channels and objectives: delivering the right message at the right time and place:

LIVE LARGEPre-showpublicity

LIVE LARGEWatch night

service


LIVE LARGE Pre-show publicity


How do we bring “LIVE LARGE” alive?

Publicity contact strategy

LIVE LARGE “multiplication” video

LIVE LARGE “look at the floor” bulletin

LIVE LARGE quote floor stickers

(correlates with bulletin)

LIVE LARGE Post card giveaway

All media is unique in form and content but integrated in building a unified message of living large as the theme of the countdown

LIVE LARGE teasers stickers @ TCT

LIVE LARGE Daily facebook update

Before 25 Dec (teaser)

After 25 Dec (inform & engage)


LIVE LARGE YouthNet CDP Bulletin insertobjective: direct youths to the stickers to the floor in a tongue and cheek way on that day & link to the countdown event.

To be updatedTODAY THE FLOOR TOMORROW THEIR HEARTSLIVE LARGETODAY, EVEN THE STONE FLOOR CRIES OUTLIVE LARGE

• All information are proprietary to owner and not to be amended or used in any manner without prior consent

LIVE LARGE Quote stickersobjective: quotes to express the meaning of living large

• Quotes from youths for youth collected from a call of entries on facebook

*White markings are crop marks for cutting. These stickers are clear vinyl stickers which will look like part of the floor and will easily remove. *FCBC YouthNet logo is not present on these stickers is because these stickers are meant to tease. Teasers stir curiosity which will create conversations among everyone to clarify, which is our objective in

creating buzz, even among the adults, more so that many are engaged in youth work out there. Having the logo will defuse that curiosity effect and lessen the buzz. Addressing the concern of confusion of whether this is a church wide or youth event, the video, bulletin and post cards provided that day will spot the FCBC YouthNet logo which will sufficiently clarify.

Example mock up

• All information are proprietary to owner and not to be amended or used in any manner without prior consent

Facebook call for quotes

LIVE LARGE quotes (examples)

• “Live large is the new live strong.”• “Life is too short not to live large for God”• “Do big things for God. Live large.”• “One with courage makes a majority. Live large”• “Live large on courage” • “Live large on love”• “Live large on faith”• “Live above your struggles. Live large”• “Praying for breakthroughs. Live large”• “Not being silent about God. Live large”• “Never give up. Never surrender. Live large”• “We are what we believe we are. Live large”• “Praying for family salvation is living large”• “Live larger than your exams”• “Turn on your faith engine. Live large”

LIFE IS TOO SHORTNOT TO LIVE LARGEFOR GOD

LIVE LARGE Quote stickers layoutmock up on selected youth concentrated aisles in EXPO Hall 10.

LIVE LARGE ON FAITH

LIVE ABOVEYOUR STRUGGLESLIVE LARGE

CHAIR

LIVE LARGE Quote stickers layout

x

xxx

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xxx

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xxxx

xxxxx

xxxxx

xxx

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xxx

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xxxxx

x x

x x

GATE

x

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Position at “x” spots (total 104x)All stickers facing away from stage

Eg: LIFE IS TOO SHORTNOT TO LIVE LARGEFOR GOD

xx

xx x x x x

xx x x x x

x x x x

x

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x14x

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I AM BENPLAYING OUT LOUD

LIVING LARGE FOR GOD

Version 1

LIVE LARGE POST CARD objective: showing different expressions of living large by putting a face to the theme allowing both teens and young adults to relate

I AM DANIELPREACHING OUT STRONGLIVING LARGE FOR GOD

Version 2

LIVE LARGE POST CARD

Version 3

I AM YOUNGREACHING OUT TO GODLIVING LARGE FOR GOD



Version 4 Version 5 Version 6

POST CARD : BACKobjective: remembering 2010

LIVE LARGE videoVIDEO objective: express living large through the power of multiplication in God’s equation.

Storyline:- Stone x God = dead giant- 5 loaves 2 fishes x God = happy tummies- Water x God = party!

- Mustard seed x God = sinking mountain- Crippled man x God = evangelist- You x God = ? - Know the answer at YouthNet Countown

•Video line up– 15 Dec : Live large announcement video on

various facebook pages– 25 Dec : Live large “multiplication” video at EXPO

(work in progress)

LIVE LARGE 2 weeks facebook strategyobjective: concurrent effort to engage youths with new content in the digital space to build anticipation and word of mouth

• 2 weeks before show (drive engagement & relevance)– Set up LIVE Large 2011 event on FCBC youthnet page & campus

rev– Set up polls eg. “what does live large means?” or vote for

persons you think live large?– Upload assets - publicity video, wallpapers and posters for teens– Live large quotes

• on both FCBC youthnet and teens xcite pages: a call for quotes of what living large means, and the most likes within 24hrs gets a prize. Call for quotes@ facebook during service announcement. Strategic value: refresh announcement, going beyond information through engagement

• Live large quotes on inspiring people’s pages: FCBC youthnet post on live large quotes relating to the person’s life, achievement or ministry (eg. Ps Eugene, Ps Rol, Daniel khong, zhou qi, guan han..etc). Strategic value: Tap on their followers and draw relevance and meaning to what live large is about.

• 1 week before show (drive reminder) – Post up a message: change your msn, twitter and facebook

profile picture to live large logo. Strategic value: Stay in youths’ consciousness and serves as a reminder to others.

– Countdown with a quote

LIVE LARGE 2 weeks facebook strategyexamples

eg: A quote for quotes initiativeeg: Teasers and new profile look

LIVE LARGE Teaser stickersobjective: elude to the theme and message

• Messages that works with the media eluding to the meaning of living large for God Location: TCT toilets, chairs, doors and stairs

• Strategic value: An unconventional idea that breaks the monotony and creates interest and “talk” among youths. Low cost and low wastage targeting high youth services

Teaser stickers

LIVE LARGE Teaser stickers



Pre-show publicity master timelineDATE/EVENT LOCATION PUBLICITY IC & ACTIONS

8 DecVideo approval Teaser lines review

TBA - Terry to clear video with Ps RolJosiah to have video adapted to TC & TCT screen sizeJosh to clear teaser lines with Jason

9 DecTeaser lines layoutLive large quotes review

- - Yanyi to layout teaser lines into stickersJosh to review live large quotes

10 DecJC Poly + campus campTeaser lines layout FA

TC Chapel MC games Announcement poster + MC

IC: TerryJosh to print stickers

11 DecTeens xcite serviceSaturday night service

TCT Announcement poster + MCTeaser stickers

IC: TerryVideo clear video by WednesdayYanyi to adapt live large quotes into layout

15 – 24 DecFacebook activation

Facebook Engagement posts and assets IC: Miki

15 DecLive large Zo cards layoutLive large quotes layout

- - Yanyi to pass both FA to terry for printing and distributionYanyi to layout live large quotes

21 DecLogistic BriefingLive large quotes FA

TC consolidation room - Josh to brief daniel and logistic team on pre-publicity and actual pre show logistic rundown

22 DecYouthNet Prayer meeting

TCT Teaser stickers Already in place

25 DecChurch serviceYouthNet gift exchange

EXPO HALL 10EXPO HALL 9

LIVE LARGE Multiplication video A5 BulletinLive large quotes on floor

Terry to ensure repeat instructions on videoTerry to ensure bulletin is ready for distributionJosh to ensure live large quotes are on floors before service

28 DecFacebook countdown

Facebook - Miki to post 3 Days countdown messages

LIVE LARGE Watch Night Service


Delivering the “LIVE LARGE” message

Program Segments:

Part1:WelcomeExperience the goodness of God

Part 2: WorshipExperience the greatness of God

Part 3: Word

Expect God

Part 4: Works

Exchange the natural for the supernatural

Part 1: WelcomeExperience the goodness of God

Balloon chandelier with photos

• A ceiling layered with balloons with strings just above head level. 10 – 15x A4 Photos of compelling key note events of YouthNet will be hung to create a floating photo montage.

• Ice-breaker - each balloon will also have an alphabet of “L.I.V.E.L.A.R.G.E” (or others?). Emcees lead game to form the word “live large”. (key in the letters later, can play a few words first)

• Location: Ceiling• Logistics: Helium, balloons, strings, 30x A4 photos• Manpower: 6x set up, 4hrs• Strategic value: Versatile item with multiple uses – decorative, commemorative and ice-breaking

A ceiling full of fascia pink balloons against the white light gives a reddish celebrative glow

LIVE LARGE POST IT WALL

• A post it montage saying “life is too short not to live large for God”. Balloons hung with thick marker pens are available, motivators encourage people to write their to do's for God in 2011.

• Location: consolidation room glass wall• Logistics: “live large” white post it to form message, yellow post its to cover the glass, pink post its for the “V” of “live”• Manpower: 6x set up, 4hrs approx. • Strategic value: Both impression and participation. Give youths participation and even without participation, the

message gives the sense that living large is about taking action.

L I F E I STOO SHO R T

N O TT O L I V EL A R G EF O RG O D

Visual effect Mock up of message

LIVE LARGE magazine cover

• Celebrities are not the only people gracing magazine covers. God says you are the star! Youthnet’s very own stylistic youth magazines• Location: consolidation room door• Logistics: 1x mock up wooden booth• Manpower: 2x to position and help people take photos• Strategic value: The directives of next year “year of holy spirit” can subtly communicated as cover headlines so that youths can keep

the photo as a reminder of next year’s perogatives. • Application: Emcees speech can encourage youths to keep the photos as a reminder of next year’s directions. The mock magazine

cover itself can be used as the bulletin cover of 1 wk Jan 2011 service or the cover for youth buzz as a reminder to youths to live large.

LIVE LARGESINGAPORE

most on fireChristian

The bible in

365

DAYS

TOP 10 Tips

on looking good for God

BEAT THE DEVIL

in 30 Days

Special feature: How to trust God? Interview with the

Holy Spirit

Be fruitfulThe guide to the fruits of the spirit

25 years of God’s

faithfulnessThe youth

story of FCBC

2011

Pre-show floor plan

Admin booth stairs

Consolidation room

stairs

Balloon ceiling

LIVE LARGE photo boothLIVE LARGE quote wall

POST IT W

ALL

LIVE LARGE quote wall

Part 2: WorshipExperience the greatness of God

A worship experience for a God like no other

• Worship team will be briefed on the theme and spirit, to deliver an experience that will connect worshipers to the greatness of God

Worship stage design

• Led Screen vignette: Live 2011 poster • Stage: Giant “GOD IS BIGGER THAN LIFE” words with floor light lit placed around each

band member to reinforce the worship experience- Logistics: 1x LIVE LARGE Styrofoam models, 9x spot lightings 1x large format tiff file- Manpower: 4x to set up & test, 1hr

Live 2011 poster on LED display

Waist height words interspersed between worship team gives a visual impact reinforcing the effect of worship

Worship stage floor plan (show confetti gun)

drums

Keyboards & guitars

GO

D I SL

AR

GE

LT

R

LED Screen displaying poster

H AN I F

E

LIGHT

LIGHT LIGHT LIGHTLIGHT

LIGHT

“YOUTHS LIVING LARGE video 1”youths in action in church

• Strategic value: the visual presentation reaffirms the role of ministry as the starting place to be equipped and serve

Part 1: To present 1st year/new leaders on videoPart 2: 200x Leaders (In family tree/BB & GB leaders) to collect appreciation gifts from Ps EJRL. (10 mins)

“YOUTHS LIVING LARGE video 2” youths in action in their domains

• Strategic value: the visual presentation will empower youths to continue to make a difference in their marketplace, beyond the walls of church

Youths made an impact in their marketplace/domains.

Play photo montage of YN members in their marketplace/domains, use words in montage to describe achievements of individuals.

Part 3: WordExpect God

Special message for 2011

• Application: Pair audience up with someone they don’t know and without any personal sharing, write a New Year blessing for the other person on the Year of Holy Spirit sticker. This activity will require audience to exercise the Holy Spirit in order to think of a word of blessing.

A word on the Holy Spirit

Year in review video

• Application: Video to be 6 minutes long including 20 sec countdown at the end.

Photo and video of collective youthnet experience

Part 4: WorksExchange the natural for the supernatural

5 Loaves and 2 Fishes – the divine exchange

Strategic value: embed in youths the principle of living a lifestyle of giving of ourselves to God for the things of God

Application: •To screen FCBC YouthNet Facebook page showing numerous thanksgiving pictures taken during crowd warmers segment.•The thanksgivings of 2010 will encourage us to believe that God has a greater plan in store for 2011 as we seek a deeper relationship with the Holy Spirit – If you think that 2010 was great, expect greater things from God in 2011. •Anchoring pastor to invite youths to take out the 2011 aspiration envelope and write their aspirations on the envelope.•Drawing parallel to the sacrifice Jesus made for our sins – “The Greatest Exchange”, encourage youths to commit one area of their lives (time, one hour a day/ one day a month/ one week a year, money, ministry, talents, abilities etc) to God in 2011.•To close, youths to put mock cheque into the envelope and come forward and drop into Xbox (The box of exchange to expect great experiences for God in 2011)•Worship band to play in the background throughout this segment and during altar invitation, worship leader to sing a suitable song.•Anchoring pastor to close with a rededication prayer and one praise song at the end. Worship leader to dismiss crowd.

LIVE LARGE FOR GOD BY GIVING GOD THE SMALL THINGS

Encore

LIVE LARGE FOR GOD BY GIVING GOD THE SMALL THINGS

- To play YouthNet overseas members well-wishing videos as crowd disperse. (5 mins max)- Emcees to officially announce end of event and combined service on Sunday morning.

Actual-show production master timelineDATE/EVENT LOCATION IC & ACTIONS

17 DecConfirmation of props suppliers•3D words (on stage, on panels)•Magazine cover photo booth •Post it pads•Floor stickers•Balloons + strings + helium

- Josh to approve

17– 22 DecOrdering & Production of props

- Daniel to ensure props are ordered and produced.Delivery: 22 Dec, TCT joy hall

21 DecLogistic Briefing for IC & team

TCT consolidation room Josh to brief daniel and logistic team on pre-publicity and actual pre show logistic rundown

28 DecDelivery of all propsLogistic final check

TCT Daniel and josh to do final logistic items and manpower check. Brief worship team on words placement

31 Dec (AM)Logistic prep-Waiting area-Worship stage-toilets

TCT Daniel and josh to produce props

Cue time table

• To be updated

Spiritual

Live large 2011 Communication strategy