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A survey of what Jewish innovation is, what it represents to traditional Jewish institutional life, and how we can apply lessons from improv and social media to strengthen engagement.
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Today’s Goals
– What is Jewish innovation right now worldwide?• Impact of leadership programs• Impact of social media on global Jewish community
– What constitutes engagement?• Where does engagement begin?• How are communities connecting to/engaging people?• Metrics for success• What’s next? Our predictions for DC and worldwide
– What’s next?• What's going to catch on in the Jewish world?• What the heck is up with Jewish media?
EstherK, Why Are You Here?
• Jewish non-profit experience• Learned blogging, Facebook and Twitter
on my own• Social media transformed my career,
work, life Los Angeles• Involvement in ROI and the greater Jewish
innovation sector• Improv – “yes-and”
Engagement Begins With…
• Outreach + Nuance = avoid “pushy”
• Don’t shout, don’t steal stuff, and smile (Israeli ambassador video)
• Advancing conversations
• Learning each other’s names
What’s in a name?
Each Man Has a Name
Each man has a name, given him by God and given him by his father and mother
Each man has a name, given him by his stature and his way of smiling, and given him by his clothes
Each man has a name, given him by the mountains and given him by his walls
Each man has a name, given him by the planets (stars) and given him by his neighbors
Each man has a name, given him by his sins and given him by his longing
Each man has a name, given him by his enemies, and given him by his love
Each man has a name, given him by his feast days and given him by his craft
Each man has a name, given him by the seasons of the year and given him by his blindness
Each man has a name, given him by the sea, and given him by his death.
-Zelda (b. 1914)
Jews’ Line Is It Anyway?
Improv exercises toward engagement
• Name Game
• “Yes-And”
What IS in a chosen name?
• Personalization / self-positioning
• Online dating – “JustanotherDavid,” “NiceGuy411”
• Look through the ROI Magazine…what stands out? Who stands out and why?
Standing Out / Strategic Partnerships
• Culturally rich city – provide what it is lacking, what people want
• Balancing competition & collaboration
• Networking & convening conversations (online and offline)– Jumpstart, IKAR Tefilah Conference, Hadar
• Find your strengths. What can you outsource? How to maximize exposure?
Basics of Blogging: Strategy
Does your org need/could it benefit from/is it ready for a blog:
• Reading blogs, seeing what’s out there• Blog needs: regular content, strong voice/s • Comments should be open, but moderated• Reflect org’s goals, but add value to larger
conversations• What are competing blogs/orgs blogging about?
What can you add to the conversation?
Taking Action
• Determine your institutional voice or voices• Identify person/people to update Twitter and
Facebook on behalf of your org (daily)• Identify newsy angles for programs, use as hook
to promote org in online conversations• Consider starting a blog, so you can host
conversations• Find the “mavens”/hubs in your community, and
invite their feedback and partnership
Sixth & I SynagogueWashington, DC
Dynamic, multi-tiered presence:• Tone is young, consistent, official - “the
‘gogue,” Not Your Bubbe’s Sisterhood, Team 6
• FB fan pages for the synagogue, “Sixth in the City”
• Events, graphics, pictures• Twitter – actively contributing to
conversations (& promoting their events)
Visualizing Social Media Culture
• Amazon – first books, then social• כל ישראל ערבים זה לזה
• אל תפרוש מן הציבור• The power of networks and personal
recommendations more important• Coffee klatsch - crowdsourcing challenges
and offering responses:– (example: Best Buy ad – twelpforce)
Tech = Tools for Relationship Management
• It’s not about: – “becoming more tech-savvy” – “being a tech geek”
• It’s about learning the tools that help you:– manage, organize and access information– manage, increase and deepen relationships– reach people where more of them are -
Social Media Revolution clip
Technology: What’s Next
• Easy, accessible, engaging multiple levels
• Multimedia, overlapping media (autotune the news)
• tumblr (31 Days became 28days28ideas)
• Social bookmarking
• media morph – local news, global impact
• Crowdraising/crowdfunding: indiegogo, kickstarter, giveforward, pledgie
Social Media and Fundraising/Nonprofit Grassroots Mobilizing
• Beth Kanter dedicated her birthday to help send Cambodian students to school: goal was $530, she raised $4,540 (more at http://beth.typepad.com)
• Deb Askenase’s CommunityOrganizer 2.0 blog• More Jewish orgs on Twitter: 16thstj, sixthandi,
BI_NEXT, plus, JTA’s Top Twitterers • Facebook Causes (not always effective –
depends on cause and timing) – your experience?
Innovation: Assumptions
• Assumptions– Outside communal institutions– Racy, shocking or controversial– Threatening to existing community structures– Young – Only for singles?– Disrespectful of history or tradition– Competition for communal funds– Even positive assumption – cure-all = not fair
Innovation: Actual
• Actual– New can be shocking, but shock can
resuscitate– Can coexist with and enhance institutional life– Many projects express respect for tradition– Some entrepreneurial projects aim for self-
sustaining– Many innovators are older (30s+)
• Joshua Venture
Jewish innovation worldwide
Jewish SalonsLimmudMoishe HouseROI CommunityPresenTenseIndie Minyanim / “Spiritual Communities”Challah For HungerDarimOnline
G-dcastStorahtellingJumpstartJhubJewish Chicks RockDigitales por ChileEl ToratronMiss Lisa IncBibliyogaBible Raps
The Limmud Model
• Some presenters are hired to headline, but everyone has something to contribute
• Each presenter contributes through a personal lens
• Opportunities to stretch out of comfort zone, as presenters and learners
Pitching Your Audience
• Every tweet, FB invite or blog post is an opportunity – PR/add value
• “You’re representing the Jewish people”• Knowing the audience, pitching
appropriately • Adding value
– What you value, but through a lens of…– What your intended audience values– “Please give” “Please receive”
Resources Available
• Mashable.com and Inside Facebook e-mail• Google Alerts to bring you articles of interest• Online articles:
– http://fundraisingcoach.com/articles/twitter-for-nonprofits-and-fundraising/
– NYTimes technology columnist David Pogue on Twitter: http://pogue.blogs.nytimes.com/tag/twitter/
How to Find Me
• [email protected]• http://twitter.com/estherk• http://facebook.com/estherkustanowitz• http://myurbankvetch.com• http://jdatersanonymous.com• http://roicommunity.org - soon!• http://youtube.com/EstherK