CRISIS AT CHRISTMAS

The main messages or ideas behind the campaign!

The main message of this campaign, is to encourage people to buy a Christmas Dinner for a Homeless person. Support is also generated to provide shelter, food and medical treatment during the Christmas period.

The target audience of the campaign!

The campaign is targeted at wage earners, mainly over 21 years old, because these are the people most likely to be able to donate money to a worthy cause.

The strategy of the campaign and the methods used to reach the target audience!

Emails were sent out to previous donators. Adverts were placed in the press and leaflet were delivered through the door showing a Christmas Dinner on a plate.

The success of the campaign in achieving its aims!

Mailshots & Emails were sent out after the campaign detailing how much money had been raised which in 2011 was a significant amount which the Charity were extremely grateful for. They offered the opportunity to gift a meal on behalf of friends & family in lieu of Christmas presents which also was a great success.

Analysis of at least 3 techniques used in this campaign!

Leaflets through doors, adverts in magazines & newspapers and email messages. These methods helped publicise the “Crisis at Christmas” Charity and put it in the forefront of people’s minds at an emotive time of year. The more coverage the better.